Creative uses of benches in advertising campaigns by various companies.
Becherovka “Get Closer” Bench
Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term commucation stategy of Becherovka is captured is a slogan: Get closes. That’s why our Becherovka bench is specially designed to help people do just that.
Calgary Zoo Bench Advertisement
“The baby giraffe is here.”
Erasco Bench Advertisement
“Heisse Tasse” means hot cup.
KitKat Bench Advertisement
Creative outdoor advertising by Nestle.
IKEA Bench Advertisement
Creative park bench advertisement for IKEA.
Emirates Today Bench Advertisement
Melbourne Citymission Height Chart Ad
“Kids shouldn’t grow up on the street.”
Book Bench Advertisement
The city of Istanbul is promoting reading with book benches. Benches that look like an open book have been placed around the city and on each bench which carry poems from 18 famous Turkish poets.
Slim Fast Bench Advertisement
“Donated by Slim-Fast.”
Travel Alberta Bench Advertisement
Creative campaign to promote skiing in Alberta, Canada.
Energy Fitness Unlimited Bench Ad
Clever gym advertisement in India.
Companhia Athletica Bench Advertisement
Companhia Athletica placed slanted benches in parks. Every time someone tries to sit down, they slide off.
Pampers Bench Advertisement
“See how sitting can be a real work-out.”
BMX Rider Magazine Bench
Creative bench ad for BMX Rider magazine.
For more bench designs, check out: 15 Creative and Unique Benches
mehmehmeh
Slim fast one is hilarious!!
Dec 4th, 2008
Jorge
Very clever!! Most of them are really creative.
Dec 5th, 2008
gary holmes
Great collection here. My fave is KitKat bench, very clever + yet bench is still usable too.
Dec 5th, 2008
David Alich
very cool…if you can’t sit on the first one, it’s diet time!
Dec 5th, 2008
Creative Writing
you know, i work in advertising. it can get boring very quickly, but when i see stuff like this, i get really inspired. awesome find.
René
Dec 5th, 2008
games
Very smart and original
Dec 5th, 2008
Karen
do you know which design/advertising firm designed the KitKat bench? very clever! thanks for posting.
Dec 6th, 2008
Takashi Kusuma
wow that’s great
Dec 7th, 2008
Pelapapas
Fantastic! thanks!
Dec 7th, 2008
Malcolm
I think I’d get annoyed if I was in a park, wanted to sit down, and only saw a fraction of a bench seat (Slim Fast), fell on my butt (Companhia Athletica), or had a biker crash into me (BMX Rider). Sorry to be Mr. Pissy Pants, but context is everything in advertising. These are clever to us sitting in offices, but how do they play in the real world?
Dec 8th, 2008
Mr. Anti-Pissy Pants
Um, wouldn’t you think twice about sitting on a bench that you’d fall off of if you were overweight? Also, I think a biker would refrain from jumping over a bench if it had people sitting on it.
But I sure got my laughs out of this! StumbleUpon FTW!
Dec 10th, 2008
julie
They are not meant to be practical but to draw attention to the company they are promoting. They are just commercials. Every time you walk by you’ll think, “oh yeah, there’s the Kitkat bench. I sure could go for a kitkat right about now”. And there you have it.
Dec 11th, 2008
ahmet
This pictures is perfeckt…:D
Dec 11th, 2008
Ed
Gosh, losts of people taking this seriously. they are just creating brand awareness guys, like julie said, if people see and enjoy it, their view of the company will in turn rise. calm down no ones going to get hurt by bmx’ers
Dec 11th, 2008
Kelly
I’d call most of those art. I really liked the Kit Kat bench. Mmm chocolate!
Dec 14th, 2008
Adeline
This is so cute! I love slim fast and kit kat is definitely attractive, it doesn’t need anybody to think more.
Jan 3rd, 2009
joy
Like Creative Writing above, I work in advertising as well. Seeing creative work like this makes me totally wish my creative guys were set free to do what they will.
Love the baby giraffe bench and the Alberta one. And, I’m totally blogging the Kit Kat bench this week.
Jan 5th, 2009
Avogana
Love the slimfast one! I wonder if anyone ever uses it?
Jan 23rd, 2009
Diamond
very creative stuff here, although id imagine the “get closer one” would be very uncomfortable if it was just one person sitting in the middle lol
Jan 23rd, 2009
dondurma
I saw one of them in istanbul, very comfortable :) thanks alot for these pictures, very original ideas.
Feb 15th, 2009
katie
i love the slim fast one
rofl
Feb 20th, 2009
mrs. rogers
hehe wouldnt it be funny if the kitkat bench and the slimfast bench were in the same park….
Feb 21st, 2009
adil
fantastic
Feb 22nd, 2009
David
Brilliant. I like the “get closer” one a lot actually.
Mar 8th, 2009
amanhem
i like them
and i saw book bench in istanbul Ataturk airport metro station and around the İstanbul streets,
Apr 5th, 2009
chandan singh
what a collection…
Apr 10th, 2009
Lolah
I loved the Pampers bench…reminds you of how hard it was tryna climb chairs when you were kid…memories
Apr 12th, 2009
Santiagonumez
Hııım Türksh Süper:::):)
May 6th, 2009
Uvo
They’re absolutely brilliant. The baby Giraffe one really made me laugh. We need to start doing stuff like this in my country.
May 12th, 2009
Tukang Nggame
i like all creative advertisements, but i more like Travel Alberta Bench Advertisement cause mixing function with ads.
May 14th, 2009
kunej
the ones in istanbul, the idea is good , really but the looks…
loved “use only what you need” ones though.
May 21st, 2009
robb
sliding bench is the best !!
get closer bench will be my 2nd favorite.
Jun 27th, 2009
Joe DB
Just stumbled across this. Hilarious finds!
Jul 21st, 2009
Tyrone
great ideas!
Jul 22nd, 2009
Kayla
The one by Ikea would be great for hobos haha.
Jul 31st, 2009
a stranger
I want to try the Companhia Athletica..haha
Aug 1st, 2009
omats
THESE ARE CREATIVE
Nov 25th, 2009
asma
Wow these are amazing, and funny too. My company is planning to do somthing like this aswell, im quite sure looking at these its definately gonna work out. Could any anyone please suggest me some more sites where i can find some study on these, im the one working on it to get some more info on it.
thanks.
Mar 7th, 2010
HoLan
Every comment makes me laugh as well as all the creative
benches.Long live TOXEL.
Apr 8th, 2010
Lamin Manga
Love all the creatives here! Was in California in January and got inspired to introduce bench ads to The Gambia. Where can i have them manufactured?? Any suggestions???
Well done Toxel!
May 8th, 2010
MandaPanda
very cool!! lol love it <3
Jun 17th, 2010
Bren Bren
Really goood design. In Mexico there are are a collection of 40 benchs, called :Take a Sit and Read (Toma Asiento y Lee) for encouraging reading. Seats of design inpired in the literature. Check out, and be surprised.
Seats of:
The little prince, Alice in Wonderland,Cat Black, etc.
Toma Asiento y Lee -FACEBOOK
Jul 7th, 2010
Mike
Calgary has a zoo? I thought the animals were in power there.
Sep 15th, 2010
Reena
Wow!! these are impressive, and suspect too. My associate is planning to do somthing like this aswell,
Nov 16th, 2010
rikitingting
These are really cool and creative! I like the Erasco, KitKat and Travel Alberta, memorable and still practical. The Slim Fast is unpractical, but creative and also memorable! The first one, Denver Water, is also creative, but I think it’s such a waste of space and material if it’s only a one-seater. Even if its for advertisement only, they could have considered that; like Slim Fast.
Mar 11th, 2012