Ordinary fruit jam packaging transformed into a painter’s palette by turning toast into a canvas and jam into paint.

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Creative shopping bags and envelopes designed to look like giant SD cards promote SanDisk brand in Johannesburg, South Africa.

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People are so accustomed to rectangular business cards that encountering a triangular one immediately feels different.

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Innovative table made out of lightweight plywood looks modern and can be easily moved by a single person.

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Continuous design seamlessly integrates the seat, backrest, and supporting structure of the modern chair.

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Provocative lamp transforms the devastating image of a nuclear explosion into an illuminated bedside object.

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Frozen necklace made out of ice cubes that slowly melt on your neck and disappear forever.

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Instead of accepting that notebook rings must sit along the top or the side, innovative design moves them to the corner.

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Creative packaging inspired by the tradition of drilling through frozen lakes for winter fishing.

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Elegant bookcase integrated into the wall of the apartment looks like a very important part of the structure of the building itself.

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