The most expensive beer in the world comes packaged inside dead animals.
BrewDog‘s The End of History beer contains 55% of alcohol and each bottle is presented in a stuffed stoat (£500) or grey squirrel (£700).
Unique packaging was created by a taxidermist and all the animals used were road kill. [currently sold out]
Also check out: Creative and Innovative Packaging
solrac
just got Horrified
Jul 31st, 2010
sue
Are all of those boxes filled with road kill beer? :S
Jul 31st, 2010
Jam
All animals used were roadkill? How does that work? Isn’t the fur stained with blood, torn, etc.? :s
Jul 31st, 2010
Cory
intensely disturbing
Jul 31st, 2010
víqui carro
Thats the most horrible thing i’ve seen.
why there are that kind of people in the world?
Jul 31st, 2010
Karen
thats really disturbing.
Jul 31st, 2010
GustaveCo
That really cannot be sanitary.
No good.
Aug 1st, 2010
Babi
These animals belong to nature. Even if they are road killed.
We should be ashamed that our machinery has killed these creature in the first place, but instead, we outrageously use them in packaging.
What an insane drive for god’s sake had urged the designer to propose such a packaging?
Aug 1st, 2010
Art of Concept
I agree with Babi!
Disturbing, awful bad taste! I can’t believe they allow this to be sold, dead animals are not products!
Aug 1st, 2010
Betty
Road Kill? Well, that recycling I guess. The outfits are what puts it over the sick line.
I’m sorry, I have to ask, to kegs come in deer carcases?
Aug 1st, 2010
vlad
common people this made for fun, i understand and agree about being green but this time its just ridiculous :)
Aug 1st, 2010
chazzzz
true art meets beer, great concept, don’t want one, but love the idea.
Aug 1st, 2010
forumlogic
Marketing goes seriously weird …. guess we’ll all remember the name tho’ and that is the point of this bizarre exercise
Aug 1st, 2010
Alex
This is the most disgusting design ive seen. I wish I could stuff the guy the same way :@
Aug 1st, 2010
Joshi
Horrible ! How peoples can drink the beer covered by the skin of dead animals? Really disgusting designs. Such type of act should not be promoted.
Aug 1st, 2010
JTKirk
this is one of the most original concepts i’ve seen in a long damn time. and i’m so glad to see the people who leave the inane, mindless comments on most of the cheesy crap that passes through here are as horrified as i thought their panzy asses would be. this is kick ass, awesome.
Aug 1st, 2010
Knut Asben
That’s so funny! Great work :-)!
Aug 1st, 2010
AJ
Just awful! Cruelty! I doubt if it sells a lot they’ll stick to road kill only, if they already do.
Aug 1st, 2010
Spanki
as gross as it maybe its a great idea who is going to forget it
and people out there have stuffed animals anyway as tropies and they kilthem just for it
all i say they wrre dead anyway
and they are most proberly really cleaned so not that unsanitary
people are such prunes
Aug 1st, 2010
Onion
One of the best marketing tricks i have ever seen.
Aug 1st, 2010
Alex T
@art of concept
of course dead animals are a product, have you not been down the meat aisle at your supermarket?
Aug 1st, 2010
Zino
NEXT: Chinchilla and mink beers for the status-conscious! I’d like to see an entire beer keg (or 3) shoved down the throat of a post-taxidermy Rush Limbaugh!
Great!!
Aug 1st, 2010
cerulean
I, ….I just don’t quite understand.
what could possibly be the appeal of drinking out of a squirrel?
Aug 1st, 2010
evie
Horrible
Aug 1st, 2010
neighbor
c’mon this is awesome and a perfect addition to any mancave, any nay sayers are just a bunch of tree huggers.
Aug 1st, 2010
KC
Goes to prove that having money doesn’t prove you have to have a brain, or compassion for that matter. You can contact the company at brewdog.com and let them know what you think of their marketing ideas.
Aug 1st, 2010
enav
Disturbing Beer Packaging is a really good title
Aug 1st, 2010
DZRTJUL
Just plain odd!! The idea must have been when “drunk rule” was in effect!
Aug 1st, 2010
Chedie
I get it. But it’s really disturbing!
Sorry, I can’t help it! >.<
Aug 1st, 2010
Julie
I like how it’d be staring at you if you drank straight from the bottle :D
Aug 1st, 2010
Steve
i think its a wonderful idea…
“road kill”
ANYTHING can be packaged and sold…
packaging means everything..
there’s this one guy who packages garbage that he finds on the ground for 50 bucks a cube…
Aug 2nd, 2010
Pete
Fantastic work Brewdog. I’ve been to the brewery and these are really awesome guys. All you moaners are supposed to be disgusted, you are not their target market but they have doubled in popularity with those who are. By whining on the internet about this you spread the word, so good on you :)
Aug 2nd, 2010
AK47
I’d just like to know if all the people who said this is disgusting are also opposed to wearing leather? Seriously, get over yourselves.
Aug 2nd, 2010
Toasty O's
It would be great if they had a little zipper on the bottom so that you could reuse the thing.
Aug 2nd, 2010
Blurt
“currently sold out”… This is marketing remember? If people are going to buy it, people are going to make it.
Aug 2nd, 2010
JamJam
LOL
Damn squirrels
Aug 2nd, 2010
lanvy
GREAT IDEA FOR THE LATEST IN RECYCLING CONCEPT. TERRIFIC EXECUTION FROM CONCEPT TO CONSUMER. TOO EXPENSIVE FOR MY BUDGET THOUGH.
Aug 2nd, 2010
Karen
thats the most horrible thing ive ever seen, how can people joke about road kill animals THIS way… this MOST be a joke.
PLUS what kind of people BUY and SUPPORT this, you better spent you £500 in some charity work or something…
sooooo cruel this is not recycling.
Aug 2nd, 2010
Bill
The animals that died lived their lives outside of a cage, free to do whatever a squirrel or a stoat would care to do. There deaths had nothing to do with the need for a packaging for a beer. As far as I’m concerned, there is far more disturbing things that happen everyday to animals raised in large scale commercial farms, and you directly support the people doing them. Hell, you use animal carcasses around you all the time… LEATHER!
The squirrel beers are great. Fantastic idea as far as I’m concerned.
Aug 2nd, 2010
David Nicklas
this is so radical and awesome. I wonder if it comes in a 12 pack?
Aug 3rd, 2010
Geno
It would be much cheaper to stuff a bottle of the German beer down a stoat you find yourself!
Aug 3rd, 2010
lolz
aint that the same hoax as the bonsai kitten were? :D
Aug 3rd, 2010
arabian
awful…………
the idea & the people who do so …
people U R really sick
Aug 3rd, 2010
wtf
love it!
Aug 3rd, 2010
Chetan Haria
There are lot of humans who die because of accidents..
the guys above can use them… from small childrens to old …..
Who know they were killed bcaz of accident… humans will miss use this for they greed………………..
plz stop this……..
Aug 3rd, 2010
Chad
Might be better if the beer poured from the other end of the animal.
Aug 3rd, 2010
gunneos
They should have a Halloween version where it’ll be red wine instead of beer, and blood-matted fur instead of cleaned, taxidermised ones.
Opps, why not just drink squirrel blood.
I don’t believe for a moment that roadkill can be patched up so neatly (and quickly), especially something that is as mass produced as beer.
Aug 3rd, 2010
metaleaf
I’m a vegetarian and I still like this concept. The offended comments here are priceless.
People are horrified by the packaging, by the fact that you’re selling a dead animal. Why the hell aren’t you horrified by a hot dog? Think things through before you react too strongly.
I wouldn’t drink this beer, but I do respect the creativity behind it.
Aug 3rd, 2010
jennay
i wouldn’t be surprised if they used the animal remains in the beer hah this is so disgusting….
Aug 3rd, 2010
hello yellow
im just glad its not the other way out.
that would have been…
lets get a lawsuit weird.
Aug 3rd, 2010
Alberto
Good idea!
Just one point: why spend 500 $ just for a beer?
Once empty i would put the bottle in the bin, as usual )))))
Aug 4th, 2010
Rose
@ Chad
It would be totally awesome….
Aug 4th, 2010
jamie
I think it’s AWESOME!
Agree upon Zipper idea :)
This is truely the meaning of going Green, Two thumbs up!
Aug 5th, 2010
lalagirl
Idea is very interesting and creative, but I’m no fan of killing animals for reasons like luxury :S i dunno
Aug 5th, 2010
whosurdaddy
I think this is a great idea. The idea of going “Green” is phenominal. But I’d introduce the keg style in the form of a deer. Then we’d be talking.
Aug 6th, 2010
Paul
This is the best thing i have seen in years
Aug 26th, 2010
privet kak dela
cool.. i’ll make one like this with my cat
Nov 24th, 2010
Sammo
Horay, saves me having to make the dog into a rug…now I can fill it with a keg of beer.
Jan 19th, 2011
Quiz
I call BS
Jan 27th, 2011
titi
wtf??.. horrified in deed
May 30th, 2011
SARmike
These are so cool! I am hoping these guys can make me a wrapper for a keg. One of the antlers could be the tap handle and the mouth could be the spout! Send me a qoute, make sure you include shipping too.
Dec 3rd, 2011
Rudy
I want one!
I just know who to gift wrap that critter thingy for. Holidays are coming.
Will check out the price for it will be a gag gift… And will be used too.
Dec 3rd, 2011
John Robinson
The fact that so many people are disturbed by your bottle design makes it that much more appealing. I do agree that you guys are a little whacko, but I applaud your initiative toward the unusual.
Jul 22nd, 2012
jeffrey
55% alcohol beer? That’s friggin’ whiskey! Enough of that and you won’t care what the container looks like.
Jun 13th, 2013
Marcia
kkkkkkkkk 55% alcohol to forget how you are drinking – indeed, I agree jeffrey
Nov 20th, 2017