Eye-catching shopping bag, known as “The Burn Bag,” was designed to creatively promote GNC BURN 60 slimming pills.

Distributed in Manila, Philippines, as a clever complimentary gift with each purchase, the bag features creative optical illusion.

Printed design mimics a person’s lower torso wearing a skirt, and when the drawstrings are pulled, the skirt appears to “slim” the body.

The inclusion of the BURN 60 bottle reinforces the product’s fat-burning promise in a visually engaging and memorable way.

This shopping bag doesn’t just carry your slimming pills, it demonstrates them.

Pull the strings, shed the weight? This clever shopping bag for GNC BURN 60 turns packaging into persuasion.

Total Nutrition Corporation Burn Bag designed by DDB DM9 JaymeSyfu.

Slimming Pills Shopping Bag “loses weight” when you tighten the strings.

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