Creative and innovative billboards designed by Ogilvy & Mather for IBM also function as benches, ramps for people with luggage, and rain shelters.
Functional outdoor advertising promotes the IBM brand and adds useful street furniture to different cities all over the world.
Clever advertising with a purpose: Smart Ideas for Smarter Cities
Bench Billboard
Stairs Ramp Billboard
Rain Shelter Billboard
Also check out: Clever and Creative Billboard Advertising
sgh
cool sheet-metal job!
Jun 13th, 2013
Betty
Well done!
Jun 13th, 2013
Gert
And you just KNOW some busy body is going to yell at other people for using this stuff as it’s intended. Especially the ramp and bench.
Jun 13th, 2013
Michael
Very good job IBM! Best billboards I have seen so far.
Jun 13th, 2013
cole
That’s pretty brilliant
Jun 13th, 2013
Jimbo
Love it. Could use them in parks too.
Jun 13th, 2013
Mark
Very effective.
Jun 13th, 2013
Douglas
The rain cover looks pretty useless. The others quite useful.
Jun 13th, 2013
megan
smart.
Jun 13th, 2013
mukesh
promotion of business and society
Jun 14th, 2013
Chantelle
RAD! I love the concept, but what if everyone did that? I wonder how much more cluttered our cities would be with ads and marketing. Does anyone thing it will become the next advertising trend?
Jun 26th, 2013