To promote the launch of Gap’s new loyalty program, Sprize, the GAP store on Robson Street in Vancouver, Canada was literally flipped upside down.
The transformation was finished in only twelve hours, after 32 mannequins, four display tables, hundreds of t-shirts, one hot dog cart, and three cars were flipped to create the illusion.
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liz
W.
T.
F.
Feb 23rd, 2010
Alves
What does all this mean? Or this is just a way to be different to attract someone curious ?
Feb 23rd, 2010
Daniel
@liz
you mean…
ɟ
ʇ
ʍ
Feb 23rd, 2010
cheeng
@daniel : :))
Feb 23rd, 2010
Karlitta
:)) strangeeee
Feb 24th, 2010
DZRTJUL
Cool!!!
Feb 24th, 2010
özlem
Victor & Rolf did the same thing almost 3-4 years ago in their Milan store, shame on GAP.
Feb 24th, 2010
SWP
@Alves
If you look at the last photo, it says: “shopping turned on it’s head” at the bottom of the window.
Feb 24th, 2010
John
I know this campaign, and when I saw it I couldn’t believe it hadn’t been done before. But it hasn’t.
IMHO It’s not brilliant, not clever, it’s just a good way to attract attention I guess..
Feb 24th, 2010
aziz
¡¡ ǝɯosʍɐ sʇɐɥʇ
Feb 24th, 2010
Mumoftwo
well done aziz! was this campaign done during the olypics? Is it somehow related? I just don’t see the point though…
Feb 24th, 2010
Chad
I always had dreams about living in buildings upside down where everyone is walking on the ceilings.
Feb 24th, 2010
Adnan
i heard it’s not upside-down anymore. i guess it was just in november
Feb 24th, 2010
Fresh
Wonderful!
Feb 24th, 2010
JK III
@Daniel and Aziz: Nice…how you do that?
Feb 24th, 2010
JK III
puıɯ ɹǝʌǝu :)
Feb 24th, 2010
hmmm
done before… i’ve been to a pop up shop like that in NY before a few years ago.
Feb 25th, 2010
Wandile
Gap are copy cats. Viktor and Rolf did this
Feb 25th, 2010
Stephanie Horn
It kind of weirds me out a little, but it does make me laugh… especially how they took the time to even change out the storefront logo and print the bags upside down. But the cars? That’s just crazy!
Feb 25th, 2010
Erwin
Seen this in Milano before, indeed from Viktor and Rolf
http://www.dexigner.com/jump/news/4461
Feb 26th, 2010
James
This has been done.
Victor and Rolf had a couple of upside down stores.
Boring
Feb 26th, 2010
Sam
Upside down cars? Nice touch.
Feb 26th, 2010
spreissler
Great marketing concept…
Mar 5th, 2010
Reilly
Seems like a helluva lot of work for one product line promotion… who’s to say it even brought in more sales? People go… take pictures… walk in take pictures… walk out.
Mar 13th, 2010
jony
U gap I Like Gap.
Jul 7th, 2011