See what happens when companies use stairs to advertise their products.
IKEA Stairs Advertisement
Store’s main staircase was presented as a chest of drawers, with everything inside neatly organized.
Coca-Cola Stairs Advertisement
Coke Light was advertised to people using the escalator and regular Cola to those who chose the stairs.
Jeep Stairs Advertisement
Clever parking space on the stairs reserved only for Jeep cars.
Literacy Association Stairs Advertisement
Creative campaign created to generate book donations for the Greenville Literacy Association.
Shopping Mall Stairs Advertisement
The stairs of the main shopping mall entrance were transformed into a track that extends to the central entrance.
Nationwide Stairs Advertisement
Nationwide Auto Insurance: Life comes at you fast.
Parkinson’s Disease Stairs Advertisement
The world looks different when you suffer from Parkinson’s.
ADD Stairs Advertisement
You cannot imagine what it’s like to compete everyday of your life. Sponsor and support handicapped athletes.
Massage Stairs Advertisement
Clever stickers were strategically placed at selected stairways around the city to promote Ogawa’s first class massage.
Also check out: 15 Examples of Creative Advertising
babemalo
the ikea one is kinda clever.
Dec 17th, 2009
thatisocool
very nice,the jeep one is clever :)
Dec 17th, 2009
Reilly
I like the nation wide one :D
Dec 17th, 2009
Stephanie Horn
The Jeep parking space is my favorite. What a clever way to promote the Jeep lifestyle.
Dec 18th, 2009
ajayjshah
Literacy Association staircase it intense. One of my fav. great American novels is on there. Salinger. Then the IKEA stairs… simple and awesome use of the environment! Great post.
Dec 18th, 2009
Hillie
Yea! This is advertising!
Dec 18th, 2009
RL Creative
Jeep and IKEA Advertisements are so cool and clever :)
One of the best I’ve seen in my lyfe…
Dec 18th, 2009
superdit
Literacy Association Stairs Advertisement is my favourite one
Dec 18th, 2009
Attila Oláh
Yep, the Jeep one owns them all.
Dec 18th, 2009
Chad
Great idea since most people will be looking down when they use stairs, but something about the Ikea one makes me think it would be too easy for people to loose their step. Maybe it’s too busy with too many color transitions to be safe.
Dec 18th, 2009
John
The Ikea concept won at Cannes last year didn’t it? The Jeep ad is cool, but has numerous variations for different brands.
Dec 18th, 2009
Evi
Nationwide’s pretty good.
Dec 18th, 2009
Buba
IKEA stairs are the best! I also think that athletes’ staris are great. I just want to run, just take part in competition with other pedestrians!
Dec 19th, 2009
Karin L. Stewart
Great advertising campaigns!
Dec 20th, 2009
Gonzo
Amazing this Parkinson’s Disease Stairs Advertisement
Dec 23rd, 2009
Margaret
i like the ikea and back massage ones
Dec 25th, 2009
David
Im not sure the Jeep ad is so clever after all. What does it say actually: you can be irresponsible an park where you want?, or go and get yourself a parking ticket?
People probably do buy SUVs to reign the urban area and be able to park on stairs, sidewalks, bicycle lanes etc.
But its just wrong: it perverse that this vehicles are being used in the city, but being designed for the off road.
And finally: does this ad help the Jeep brand? Think about it, in my opinion it doesn’t.
Dec 27th, 2009
Scirocco
Literacy Association Stairs Advertisement is my favourite one
Jan 28th, 2010
wini
i love the jeep one… great…!!!!
Apr 4th, 2010
Carsmagz
Ikea is the most creative, imo. Back massage also an eye catching ads. Nice post.
Apr 6th, 2010
evlilik
Nationwide’s pretty good.
Jul 9th, 2010
mmzx
there is one on the piano stairs. should be up here.
Nov 23rd, 2010
miss.beauty
wow its amazing i love your site !!!
:))
Jan 3rd, 2011
latim george
am gonna do this in africa soon
Oct 7th, 2011