To amusingly yet convincingly dramatize the need for the Panasonic nose hair trimmer’s safety cutting system, creative billboards were built around actual electric poles and wires in Indonesia.
With thousands of sensory nerve fibers in human nostrils, trimming nose hair can be as risky as cutting live wires.
Advertising Agency: Saatchi & Saatchi, Indonesia
Niyari
uhhhhhh awkward, very very awkward
Nov 28th, 2009
Technolomy
Smart
Nov 28th, 2009
JK III
Clever, Yes. Something you’ll want to look at, No.
Nov 28th, 2009
aji
ahahhaai…very smart.
Nov 28th, 2009
Rio
Wow!! I think it’s the first time Indonesia’s billboard appear in here.. Proud of it! N salute for Saatchi & Saatchi!!
*somebody could tell me where the location of the billboards? want to see it by myself…
Nov 28th, 2009
Alex
I love these. The actual art pieces themselves are gorgeous!
Nov 28th, 2009
Karin Stewart
Well, it’s about time. Ya think guys will finally get the idea???? Oh, and BTW, they could use the same time of ads for ear hair….ech!!!
Nov 28th, 2009
delere
nose, ear and excessively long pit hair. Dudes. If it sticks out in front or in back of your pit more than and inch when your arm is down it’s time for a trim!
Nov 28th, 2009
fujun
good
Nov 28th, 2009
stili.st
inspiring stuff, what a cool idea. thanks for this article.
Nov 29th, 2009
Roland
I hate nosehair…Why, why, why do they grow there??
And awesome advertising :)
Nov 30th, 2009
Sue Rigler
My company repurposes old/used billboards into bags in their afterlife. Panasonic, I think we need to repurpose these into a nose trimmer toiletry/kit bag? What do you think?
Nov 30th, 2009
Henning Nielsen
Great idea, and funny too. Love this way of advertising.
Dec 2nd, 2009
woldemar
I love it… really! the most effective ads – is a funny ads! This is goooooooood! put a monument to the creator!
Dec 2nd, 2009
Erik Wiegers
Superb idea!
Dec 2nd, 2009
cherries
ha, ha ha, ha ha ha? very weird………”hello! guess what? my nose hair is just about as long as a few electric wires!” its a bit gross actually…….
Dec 2nd, 2009
superdit
haha very funny, it’s very nasty of course if someone has a real nose hair like that ad
Dec 6th, 2009