New advertising campaign for Animaster animation school looks incredibly similar to the 2006 campaign for Macacolandia design studio.
Inspiration or Theft? You decide…
Animaster Animation School Campaign 2009
Advertising Agency: Rediffusion DYR, Bangalore, India
Macacolandia Design Studio Campaign 2006
Advertising Agency: Fischer America Comunicacao Total, Brazil
Also check out: Drawings on Dirty Trucks
Jim
They stole the idea, but the art is different. I would say they were “inspired”. :)
Jan 15th, 2009
Sol
Plagiarism.
Jan 16th, 2009
jcrain
there’s nothing new under the sun…whose rippedoff who?…its all homage to MC Escher I cite
“Drawing Hands-1948 Lithograph”
Jan 16th, 2009
Nick
I agree with JCRain. ….didn’t the Simpsons do something like this too?
Jan 16th, 2009
JAPONfan
MC Escher live forever. The only sad thing is that some “creative director” don’t know that someone had “his” idea first so now they ad look like ripoff.
Jan 16th, 2009
Mr Kuzio
Ok, maybe there is a copy if the idea, but i like both of them.
Jan 16th, 2009
deekomoose
I personally think the Looney Tunes, Duck Amuck episode is relevant and is where everything began…ever.
Jan 16th, 2009
gary
Hasn’t everything been done, copied and imitated in the art world.
Jan 16th, 2009
J.R.
Stealing, ripped off, plagiarism?????????
It’s freaking great stuff!!!! I applaud the idea of being inspired to another great or greater place…
Jan 16th, 2009
Scott Robison
The idea of the artwork interacting with the hands was obviously taken, but I think they took it to the next level where the art is actually coming to life. Every piece of art inspires another. Power to them!
Jan 16th, 2009
Pablinho
Theft or not they both look great.
Jan 17th, 2009
KindMindDesign
They say jealousy is the best form of flattery…The team from India clearly saw inspiration in the Brazil work – however, inspiration doesnt mean theft. The cats from Brazil better get there game back up…the studio from India is clearly running away with the IDEA.
Jan 17th, 2009
Jack
OR, how about the third possibility: coincidental creativity? The concept here isn’t really that much of a stretch: drawings come alive and the artist interacts. A million kids have that daydream every day.
Beyond that, in science, entirely independent researchers come up with the same or similar ideas all the time, there’s no reason why art & design are any different. I myself have developed creative innovations only to discover later someone already did it before or around the time I did. People automatically jump on the attack that it was plagiarism, but perhaps that is simply because it is more frightening for us to consider that our creativity isn’t so absolutely unique; criticism of personal integrity is more palatable than facing the huge unknown of chance, coincidence, and synchronicity. Seriously, this day and age, who would steal so blatantly and not expect that the internet would catch up with them sooner or later? That to me is far more difficult to believe.
Jan 18th, 2009
wendell
This kind of post is a shame. Pure sensacionalism.
Jan 18th, 2009
Fili Campos
Everything inspires everything, but they do almost look alike. I think they should at least tried to do something else. Instead of drawing on a table, example (maybe had a painting on canvas coming alive) Anyways they did the same thing in this video from the 80’s:
http://video.google.com/videoplay?docid=379399441132904905
Jan 19th, 2009
sardar
that’s really intersting.
Jan 20th, 2009
Alexius G
nice video=) i remember the song, but i didn’t know who sang it until now
Jan 21st, 2009
Miguel Alho
I’d say plagarismo, from the latest to the previous. The brazilian campain could easily be considered inspired the the concept of drawing and artist interacting and I say it is easily acceptable.
But the most recent campain is just toooooooo similar. I mean, both are black and white sketches on white open backgrounds, both have a cut pencil, both have a hand holding a chain or similar, both have and animal grabing the artists left hand/wrist (consider the chef an animal…) and, well, both have a logo in the same exact place… Looks like plagarism to me.
Not to say that the artwork is bad, though , cause its amazing in both, But it’s just to similar. I mean, twist it around with color, add more hands interacting.. I don’t know… When your inspired by something, you’d kinda expect to create something new and diferent, even if with the same concept… not the exact same thing..
Jan 22nd, 2009
Yecats
What about the Take Me On video from AHA where the girl is dragged into a comic? It’s the same concept… but moving!
Jan 23rd, 2009
andre
http://kevinboyko.com/Resume/escher-hands.jpg
Escher did the same a looooooooooong time ago.
Sorry
Jan 23rd, 2009
Colleen Marie
So everyone who paints a portrait of a woman is really just ripping of Da Vinci? Anyone who builds a house that is at peace with it’s surroundings is ripping of Frank Lloyd Wright?
Have you never seen a piece of art or a craft and thought of how you could recreate it to make it your own? This website is full of objects paying homage to other great ideas.
Apr 4th, 2010