Creative Adidas “Impossible Is Nothing” campaign for 2008 Beijing Olympics by TBWA advertising agency.
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zach raffensperger
notice the collective tones in these ads, its the future of global brands
Aug 20th, 2008
nick
a turn of the screw and, like the last ad, the “burden” of a one-party, censored state is lifted and reframed in capitalist terms; there are no contradictions in advertising, or capitalism
Aug 20th, 2008
mursya
they made really great, touchy, inspiring and true advert.
Aug 20th, 2008
Krazd
Adidas is gonna cash in big in the Chinese market
Aug 20th, 2008
Petrushka
Ye gods, those look like illustrations for Dante’s Inferno. Especially the first and third ones.
Aug 20th, 2008
mike
“Krazd
Adidas is gonna cash in big in the Chinese market”
Adidas and Nike have shops in every city of China, and when I say shops I mean one every 5 mins in a car. They are everywhere.
Aug 20th, 2008
Jack
Hooray conformity!
Aug 20th, 2008
Kevin
Hooray for communism. Not.
Aug 20th, 2008
Josh
These are gorgeous and inspiring advertisements. Thanks for sharing a campaign that I probably would never have seen otherwise.
Aug 20th, 2008
Jenny
Wow, don’t know if Adidas thought about how exactly the adverts capture the image of the Chinese people as a faceless mass/gigantic human doormat?
Aug 22nd, 2008
Nickoli
Thats was kind of the point…
Jun 17th, 2009
braydo
those ads are madd
Jun 8th, 2010