Hifana, talented Japanese musical duo, was commissioned by Nike to write and perform a live song using flexible running shoes as their instruments.
Accelerometers and sensors were added to make the shoes interactive.
Please note that Nike Free Run+ sneakers sold at retail will NOT make music when bent or twisted.
Rindane
oh my god absolutely priceless
Apr 22nd, 2010
Julie
That’s reeeeally cool :)
Apr 22nd, 2010
JK3
Didn’t think it was possible to have something so cool, pointless and lame all at the same time.
I thought wrong.
Apr 22nd, 2010
Toasty O's
Congratulations to those two dudes for being able to get paid for doing something that ridiculous.
Apr 22nd, 2010
timmay
amazing i reallly like it
Apr 22nd, 2010
JBleezy
I thought that video was sick!
I’m an inspiring DJ and I think this is a hugely creative approach to an over-saturated art form.
Apr 22nd, 2010
Saracen
Awesome, now Nike has a theme song for their sweatshop cruelty and poor liviing conditions put on Indonesians… X/
Apr 22nd, 2010
AAAAAAAAA
Lol that’d be fun xD
Apr 22nd, 2010
vikilife
Oh my lady gaga
Apr 25th, 2010
Miya
Music is music, regardless of how it’s created.
If Nike wanted a commercial to demonstrate the flexibility of their shoes and these two men enjoy making music, then I think it’s a perfect mix.
Apr 25th, 2010
dsmith
Hey, them little kids in other countries should be glad they work in a sweatshop, as least they have a job.
Apr 26th, 2010
Kratom
Dj’s today always amaze me!
Apr 27th, 2010
Sojio
Ofcourse everything in that video was fake. What could they have in those shoes which could send a signal like that out of a 3.5mm jack?
Apr 27th, 2010
Papper
Fake, someone with a minimun comon sense can realize that
May 28th, 2010
Babble
@Papper- You spelled two simple words wrong in that sentence, and you’re talking about common sense?
Jul 21st, 2010