Eye-catching packaging created for a rubber chicken dog toy makes it stand out on pet store shelves.

Doggie Dazzle packaging by Mathilde Solanet is designed to look like a dog is gripping a rubber chicken in its mouth.

The top part of the packaging features a close-up of a dog’s face, with its snout positioned perfectly over the chicken’s body.

Rubber chicken toy extends horizontally to make it seem like the dog is proudly carrying around its prize.

The rubber chicken’s head and feet stick out comically from the dog’s mouth.

Pet toy packaging has officially peaked. There is no topping the “dog proudly carrying a rubber chicken” optical illusion.

Nothing says “good boy” like a dog holding a rubber chicken in the mouth…

Creative packaging design is guaranteed to grab attention and spark laughter.

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