Campaign against landmines in New Zealand uses ketchup packets to remind people that in 89 countries walking on a mine is still routine.

Ketchup packet demonstrates the reality of living in a country affected by land mines, where the threat of injury or death is a constant presence.

Tearing open the packet symbolized the impact of a landmine and the ketchup inside represents blood.

Designed by Publicis Mojo for New Zealand Campaign Against Landmines.

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