Even though the goal of modern retail packaging is to encourage potential buyers to purchase the product, clever packages can also be a great source of inspiration. This post showcases innovative and creative packaging design ideas from all over the world.
Floppy Diskette CD Packaging
“Science Vs. Witchcraft”, a band from Rochester, cleverly used 5.25″ Floppy diskettes for their CD Packaging. They removed the magnetic disk and replaced it with their CD.
Meat Shorts Packaging
Weird Clothing sells meat shorts in appropriate packaging with “Human meat” label.
Reebok Exta Grip Packaging
Creative packaging idea for Reebok climbing shoes. [more info]
Wine Can
This unusual wine packaging, designed by Jens Andersson and Jonas Forsman, has won the 2006 Swedish packaging design award.
Anti-Theft Lunch Bags
Sandwich bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. Don’t suffer the injustice of having your sandwich stolen again! [more info]
Mr. Clean Dumbbell Packaging
Tommaso Ceschi designed this lovely innovative packaging which can act as a cleaning detergent container and a dumbbell!
Tequila Gun Packaging
This liquor Gun looks very similar to .45 but instead of bullets it’s loaded with 200 ml of genuine Mexican tequila.
360 Paper Bottle
World’s first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality.
Coca-Cola Ornaments
Holiday packaging by Coca-Cola, bottles that look like ornaments.
Nike Stadium Packaging
Limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened. [more info]
Resealable Soda Can
Creative packaging concept that allows for a soda can to be resealed called Soda-Seal.
Banana Guard Packaging
A robust case that ensures your banana survives your travels in perfect condition.
Gloji Light Bulb Bottle
In originally designed light bulb shaped bottle, Gloji drink is all about energy, antioxidants and balanced health. Interesting package makes this product different from other drinks on the market.
Chocolate Pills Packaging
A scrumptious little pill in case of emergency, no need to take with water, as your mouth will be salivating to take this pick me up.
Dumbbell Sports Drink Packaging
Sports drink bottle design by Jin Le. Each bottle weights 0.5 kg.
Coconut Water Packaging
Brilliant packaging for Coconut Water from the Dominican Republic.
Newton Running Packaging
Molded paperboard packaging from Newton Running not only reduces waste by eliminating the need for interior tissue paper and other material commonly used in shoe packaging, it also provides a shell that is easy to stack and transport.
Juice Skins Packaging
Creative fruit juice packaging by Japanese industrial designer Naoto Fukasawa. [more info]
Silhouette Optimized Grip Bottle
Innovative bottle design that offers ideal gripping geometry, unique shape and strong presence at the store.
Milk Packaging
Incredible milk packaging concept designed by Julien De Repentigny and Gabriel Lefebvre. [more info]
For more examples, check out: Unique and Creative Packaging
Haroon
nice
Apr 5th, 2009
amanhem
nice and cool designs
Apr 5th, 2009
Joanne
Cool. I like the Milk box and the Soda Seal thing. :)
Apr 5th, 2009
FreelancerCrowd
Pretty cool designs
Apr 5th, 2009
happyseaurchin
astounding
deesigners are starting to apply themselves to big global problems
and i hope to see their solutions pack as much punch as what you guys highlight here…
in fact
have you guys got a post that does this already…?
inspirational global
or at least
huge-scale design?
Apr 5th, 2009
Torley
Most of these are more beautiful than practical — e.g., bananas come in many sizes and curves — but fun to look at indeed.
Apr 5th, 2009
Greg
The climbing shoe is brilliant. Very creative.
Apr 5th, 2009
Andre Dub
soda one is dope
Apr 5th, 2009
szuman
very nice
Apr 5th, 2009
Mela
Some are very creative and functional.
If you´re interested in packaging design I would recommend take a look at
http://thedieline.com
http://lovelypackage.com/
You will love them!
Apr 5th, 2009
Sklep Zoologiczny
Milk box is simply genius!
Apr 6th, 2009
Le Minxxx
These are pretty cool – I love the anti-theft sandwich one…classic!
Apr 7th, 2009
suzanneally
Loved this. Daily life should be as beautiful fun creative as possible!
Apr 7th, 2009
Betty
Mannn I love all the running shoe packages. It’s not jumping too far ahead but it adds enough punch to the current goods.
Apr 8th, 2009
Kunal
Brilliant!
Apr 13th, 2009
seed
Yeah i’m a proud owner of a banana guard, its really useful
Apr 13th, 2009
Online na web
I found this fantastic package, how much creativity.
Abraços
Apr 17th, 2009
neelam
creative brilliance par excellance.
Apr 27th, 2009
Transguide
Case for a banana? It what for?
Jun 25th, 2009
kelven cheah
incredible design
Jun 29th, 2009
JoTan
these are all so cool!
Jul 12th, 2009
aaliyah barbie bux
The milk bottle an the Tequila gun is soooooooooooooo awsome!!!!! really cool website guys
Aug 12th, 2009
Omolade
interesting inspiring designs……well done
Sep 18th, 2009
Priyanka
very modern work liked it……………
Sep 23rd, 2009
Lilian
Outstanding designs!
Sep 23rd, 2009
zat
nice collection. I never thought that packaging can be so creative like this.
Oct 31st, 2009
niki
cool!!!!
Nov 3rd, 2009
muf
great idea!
Nov 8th, 2009
Brian
love the gun teqiula!!
Nov 8th, 2009
shatayu
Really crative !!!!!!!!!!!
Nov 21st, 2009
Ken
loving the milk one!
Nov 22nd, 2009
Liliana
So cool! Meat shortpants!
Nov 22nd, 2009
kadal
meat short rules
Feb 2nd, 2010
Alice
I can’t see how the MILK carton can be manufacturable, very blue sky.
Feb 6th, 2010
person
i can’t believe you forgot the watson’s water bottle.
Mar 13th, 2010
JunkWaffle2010
bananas already come in a package!
Mar 29th, 2010
shwetta
very innovative
Apr 17th, 2010
archana (delhi)
hi its simply……………..cool
Jun 7th, 2010
sovrabh
waw… really creative…
Jun 21st, 2010
victoriahanna
Well, i don’t know if this is true, but i heard that the banana guard fits any banana, no matter what shape it is.
Jul 27th, 2010
Matt Spire
These are all cool. The milk one is innovative and all, but I’m not sure how easily that would pour, especially once it hits the M. And it sort of looks like wasteful packaging when you consider the surface area required…
Aug 10th, 2010
ali
very good
Nov 3rd, 2010
Jackey
very nice!!!!
Jan 11th, 2011
Will
a lot of these are super cool, but one thing I feel I must mention, the wine can thing will only interest the kind of people who are also known to use box wine. The connoiseurs, or anyone that has any grasp of the tradition of wine drinking will see this as a travesty.
Jan 14th, 2011
Preston Racette
Wow! These are some really inspirational packaging designs!
Mar 16th, 2011
jake
wowza these deigns are kewl!!!!!!!!!
Mar 24th, 2011
Azhar Kamar
Truly awesome packaging designs! Love em all.
May 3rd, 2011
Jasmine
Wow, these packaging designs are awesome and amazing! I especially like the milk packaging design, very unique and special!
Jul 13th, 2011
mmonesi
fantastic concepts and functional designs. Lovely stuff wonderful inspiration i may add.
Jul 15th, 2011
TB
Great ideas! So good in fact, that I’m sadly certain that they’ll never see the light of day.
Aug 7th, 2011
Priyanka
All are dreadfully creative designs.
Jan 20th, 2012
Stevan
somehow i love the packaging design! it really gives me the inspirations to make my own packaging design.. creative and awesome! :D
Mar 10th, 2012
Mitch
I’m a product designer, I have no idea how any of you can actually like the milk package.
Its pointless and an insult to design.
I wont even touch on manufacturing or production, I’ll simply say this. Thinkk about gravity and the flow of liquid, now think about pouring a glass of milk. And then returning the carton back to upright.
remember to visualize the flow.
horrible design. even for a concept.
Apr 9th, 2012
LOVELY
i love every design! i know a designer and she loves everything especially the milk carton. She said so smart!!!!!! Make some more i’ll be happy to buy
Apr 20th, 2012
Savio
I liked the Milk,Gun and the Reebok Ideas
Jul 30th, 2012
Ryan L
Gives a whole new meaning to a shot of tequila.
Seriously though, incredible designs and smart packaging. I can’t wait to try the lightbulb drink.
Oct 11th, 2012
Hayssam Dakkak
Milk box is not practical…
Dec 2nd, 2012
anil
very creative
Apr 11th, 2013
YYM
What wonderful desighs these are! I really appreciate it and I am looking for some packaging ideas to design a paper packaging. It is the place where I have learned a lot.
Jun 25th, 2013
Guy
It is time that student displaying packaging ideas have a sense of awarness of how it is going to be produced.
As an industrial designer specialized in packaging, Having a nice visual presentation is nice but producing it at the lowest cost possible is the real art here. That’s what makes your packaging sellable and making profit.
Jun 19th, 2017