Innovative square bottle designed for Heineken beer by French industrial designer Petit Romain.
These eye-catching stackable bottles will easily fit into your refrigerator.
Efficient packaging will result in cost saving during transportation and storage. More shelf space for stores and less impact on environment.
For more creative designs, check out: Cool and Unusual Packaging
Gert
I’d so buy those!
Aug 22nd, 2012
Dominic
Awesome design!
Aug 22nd, 2012
POM
I just can’t seem to get my hands around it, but for those of us who drink right from the bottle, AWKWARD.
Aug 22nd, 2012
Flo
Oh god, what is this?
It’s cool but not for a beer bottle. How can you drink directly from the bottle?
Aug 22nd, 2012
Argon
The perfect molotov! )))
Aug 22nd, 2012
Douglas
Looks like a petroleum product. yum.
Aug 22nd, 2012
jimbo
somehow I miss the point. is there a savings for the manufacturer? the container’s looks and functionality seem to suffer for the end user. where is the gain? UCK.
Aug 22nd, 2012
Noss
Gain is in shipping since you can pack more square product on a crate than you can round product.
This is why milk cartons are squarish.
Problem is, sometimes square does not work with the end user. But… gimmicks work to raise sales for a short run. People will probably try it out.
Aug 22nd, 2012
Elliott
There might be a saving in terms of how many you can put in a package to ship. But the cost to produce will be way higher with the weird bottle shape. Worse yet, it will have an awful shelf presence and look way smaller than anything else.
Aug 22nd, 2012
Max
Why not make a canned beer out of glass (or any other environmentally friendly material) instead out of the usual tin/aluminum? This product design is a waste of time, effort and money for all parties involved.
Aug 22nd, 2012
Rob
Proper way to hold a bottle is by the neck so the heat from your hand doesn’t warm the beer. You can’t do that with this bottle unless you like warm beer.
Aug 22nd, 2012
Sigma
They don’t look too stackable to me, if you press down on the corner, the top one will easily fall off (worse the more you stack too)
Aug 22nd, 2012
Ru
I’ve seen a teapot very similar to this designed for cruise ships so it could stack easier with less chance of breakage.
This bottle would work in some contexts, but it is kind of awkward. Maybe better for spirits than beer?
Aug 22nd, 2012
E
The concept is good, but maybe not from glass. To dangerous to be stacked. But it is right on the space saving, might not need beer crates with this.
Aug 23rd, 2012
M
you know the reason why drinks company don’t make round bottle instead “cube container ” , well , because it’s better
Aug 24th, 2012
Willem
This remind me of a experiment of mister heineken years ago. He put beer in square bottles to be recycled as building blocks in 3th world. it failed, houses made of glass bricks are to hot to live in.
Aug 24th, 2012
Patrick Bateman
“It’s Hip to be Square”
Aug 24th, 2012
Lewis
This totally works! Makes too much sense not to. Why are these not being sold here? It saves the company money and dosen’t affect the product. Sell these in Canada!
Aug 31st, 2012
Shawn E.
Add the saving for all points of sale, less space used in coolers and shelves. Makes sense to me…..
Sep 19th, 2012
Rey Hauksson
I’d buy one of those… pour out the liquids and enjoy the bottle… very cool concept!
Oct 17th, 2012
Niyari
a rectangular prism would work better overall.
Nov 6th, 2012
Szymon
when and where to buy? :)
Jan 10th, 2013
remi
nice, but whay not reusable?
Jan 11th, 2013
Mike
If you drink enough of those and build a house of the bottles :p
I kind of like it, but if i was on the move i would go for something else.
Sep 16th, 2015
Victor schamvre
I live in Columbus Ohio how can I get my hands on different designed bottles of Heineken been a drinker quite a few years I love Heineken always have I am 55 years old been drinking it since I was about 18 I would love to have some of those cubes please let me know
May 22nd, 2017