The most creative IKEA advertising campaigns from all over the world.
IKEA Sofa Billboard
To show that IKEA furniture could fit in pretty much every home, an IKEA sofa was hung in front of a billboard in Amsterdam.
IKEA Newspaper Ad
Creative “Sliding Doors” IKEA newspaper advertising from Australia.
IKEA Park Bench
Real park bench was decorated with items sold at IKEA stores.
IKEA Balcony
IKEA redesigned the front of a whole apartment building in one of the busiest streets in Frankfurt with giant mock-ups of IKEA drawers.
IKEA Fashion
IKEA Billboard
Cool IKEA billboard reminds us to decorate for the holidays.
IKEA Delivery Service
Clever advertising for free home delivery from IKEA in Germany.
IKEA Apartment In a Box
Creative advertising campaign for the IKEA Brooklyn store opening.
IKEA Cinema Catalogue
To promote new IKEA catalogue, DDB Berlin directed the people’s attention to the IKEA products in popular movies with a clever trick.
IKEA Tool Belt
IKEA Messy Bus Shelters
Glass wall of the bus shelters have been filled with kitchen objects creating a real mess. At the bottom, sticker showed IKEA’s answer to chaos in the kitchen.
IKEA World’s Biggest Rack
Existing architecture of the south train station in Vienna was converted into a giant rack filled with new IKEA products.
IKEA Bus Stop
Real sofa from IKEA was placed in a bus stop shelter in Istanbul.
Moving IKEA Living Room
Ceative living room on wheels filled with IKEA products.
IKEA Staircase
Store’s main staircase was presented as a chest of drawers, with everything inside neatly organized.
IKEA Train in Japan
Kobe Monorail train was converted into a moving IKEA showroom.
Also check out: 15 Examples of Creative Advertising
Final
First? I always liked ikea’s stuffs
Jan 13th, 2010
Virginia
i like ikea’s stuff. i’m not so enamored with their huge stores. my nearest ikea store is the largest in the southern hemisphere. after hunting, often unsuccessfully, for whatever i want for an hour or more all i want to do is get out. unfortunately they have set up the store so that it’s a single path through the whole store with the ‘short cuts’ cleverly hidden. i’ve stopped shopping ikea unless there is something i know is there and i really really want it.
Jan 13th, 2010
chazzzz
wish all trains were like this
Jan 13th, 2010
Chris
Great list!
I’m a bit of an Ikea addict, so I think these ads are great. The one that stands out most to me though is the one with the toolbelt. Simple, yet effective!
Jan 13th, 2010
Julie
That cinema catalogue would’ve just annoyed me tbh.
The rest’s kinda cool but I’m not the biggest fan of Ikea.
Jan 13th, 2010
sapphire
I like the train!
Jan 13th, 2010
Gem
Isn’t the cinema catalogue thing illegal? That would have really aggravated me if I had paid to see a film and there was some pillock waving prices all over the screen.
Jan 13th, 2010
KitsuneCC
I agree, although Ikea is always making cool advertising, I´m not very sure the one in the cinema is very clever, I would also be pissed if prices where flying around in the middle of the movie, even if it´s for seconds, even though the intention was good hehe
Jan 13th, 2010
Stephanie Horn
My friends and I agree… having adverts pop up during a most would just be annoying. I much prefer the studio apartment in a box :)
Jan 13th, 2010
Reuben Lemer
I got all excited when I saw “IKEA World’s Biggest Rack” :( Damn it
Jan 13th, 2010
David
Final? Fool who’s very late on a tired meme?
Jan 13th, 2010
Dumm
always good work. like it.
Jan 13th, 2010
hmmm
the best one is missing: “Tag in facebook” is brilliant!
Jan 13th, 2010
occcu
There was a cool IKEA-Advertising in Chemnitz, Germany. In Front of the Karl-Marx-Monument there was built a big IKEA-catalogue with the title “Wie man gute Ideen erfolgreich umsetzt”, which means “How to realize good ideas successfully”.
Watch pictures at flickr:
http://www.flickr.com/photos/medienmafia/4056073601/
http://www.flickr.com/photos/medienmafia/4056073599/
http://www.flickr.com/photos/medienmafia/4056073605/
Jan 13th, 2010
OGaskin
@ Gem
“Isn’t the cinema catalogue thing illegal?”
annoying? possibly
illegal? Please tell me you’re joking.
As some of you have pointed out, it would be annoying if the prices were “flying around”
but I believe they said it was only briefly shown once or twice in a show.
Sure they risked being evicted from the theatre but I don’t think they broke any laws.
Maybe you haven’t noticed the amount of product placement there is in movies these days. I honestly don’t think momentary flashes of prices would have bothered me one bit.
Jan 15th, 2010
Demi
It’s really cool advertising. I’d like to travel in such ikea train.
Jan 17th, 2010
Aleksandar
Beautiful post. Thank you for sharing.
Jan 17th, 2010
angela
I think the stairs rocked. It’s kinda tricky in the eyes which I guess is meant for it.
Jan 18th, 2010
Pat
Ikea has some great ads; what they are missing, though, are real people to go with the real furniture.
Real kids for real furniture might be a great addition to their already super offerings.
Mar 11th, 2010
Jen
I love IKEA! I wish there was more advertising like this in the United States! It is great! They do a good job of showing you how to furnish a small space its great!
Sep 3rd, 2010
Guitar Man
Really nice! Thats what Advertising means..Creativity in all its aspects…
Nov 2nd, 2010
Eve
The bus stop sofas would be a bad idea in my part of town. They would be stolen.
Apr 14th, 2013