Cool video installation created by Japanese designer Tokujin Yoshioka for Maison Hermès store in Japan.
The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.
Hermes Window Display Illusion
December 5th, 2009 | Inspiration |
thatisocool
very nice… :)
Dec 5th, 2009
Megan
Awesome idea! Japan has many talented designers.
Dec 5th, 2009
Stephanie Horn
That’s brilliant! What an elegant way to be innovative.
Dec 5th, 2009
Moburkhardt
And the message? seems quite pointless…
Dec 5th, 2009
ukee
moburkhardt: the message is; he is much more creative than you.
Dec 6th, 2009
chazzzz
like the simplicity of something so complex.
Dec 6th, 2009
FoxyBoxers
is this done by a hidden fan or.. ?
i mean i cant see one.
pretty awesome. i think this trumps you sir.
Dec 6th, 2009
CrazyGentleMan
Creative idea, I really like it
Dec 6th, 2009
John Doed
I am totally agree: Pointless!!
To much trick but no message.
Dec 6th, 2009
Dysthe
The message is that the fabrics are so luxuriant they can be blown with a woman’s breath.
Dec 6th, 2009
sookietex
simple, yet elegant, just like Hermes :D
Dec 6th, 2009
Numanul Subhani
very creative….
Dec 8th, 2009
delere
elegant, clever, simple. I like. Don’t care what the message is because it’s lovely to see.
Dec 8th, 2009
Het
Why does it have to have a message? It’s a beautiful illustration of creativity and imagination. Enjoy it!
Dec 13th, 2009
Bee Vee Gee
Maybe there is no message and there shouldn’t a defined one. That’s why occidental advertising is so rubish some times, you pull your brain so hard on a simple work that makes it bored, invasive and yet worst: Because of trying to find a so called message, creativity is wasted.
Dec 17th, 2009
Grace Lee
The visualization triggers not only people’s emotivity but also the desire to possess the products. Really creative!
Jan 11th, 2010
adnan bayg
its a great eye-catcher. the designer stands successful in creating a drama to notice. impressive, innovative. where i can find more work describing creativity
Jan 21st, 2010
dan
why do people waist their time letting everyone know they don’t like it. because their upset they didn’t come up with it? like the majority of people said its eye catching, simple and elegant visual merchandising solution. :P
Aug 12th, 2010
GIAA
Well the message is pretty clear and very much so effective, since it has become one of the most talked about window displays. To catch the attention of the people walking by and get them in the store. And that’s called effective visual merchandising.
Sep 28th, 2011