To demonstrate the superior absorbency of Bounty paper towels, two giant spills were created in the middle of New York and Los Angeles.
Bounty Campaign in New York
On 7th Avenue in New York, busy commuters were greeted by a giant coffee cup knocked over and spilling onto the sidewalk – complete with steam and the aroma of freshly brewed coffee.
Bounty Campaign in Los Angeles
In Los Angeles, weekend shoppers found a giant, 550 pound ice cream melting in the Third Street Promenade.
Both spills were accompanied by sampling and outdoor ads delivering the message: Bounty – Makes small work of BIG spills.
Advertising Agency: Publicis New York, USA
danvertising
Brilliant. Got to love the word of mouth that can be spread by guerilla tactics like this
Jul 21st, 2009
mostafa
not bad
Jul 21st, 2009
dooliy
i want to eat icecream
Jul 22nd, 2009
Carlito
Meh
Jul 22nd, 2009
Tyrone
AWESOME concept! LOVE it!
Jul 22nd, 2009
Elliot Messenger
Fantastic, simple and engaging
Jul 22nd, 2009
s2las
Wonderful! Nice Concept…
Jul 22nd, 2009
Steve
It’s good
Jul 22nd, 2009
Dan
How did they manage to make it smell all day long?
Jul 22nd, 2009
Jack Handy
So where is the giant wad of paper towel…..and the giant trash can it goes into after it’s used?……how about the even bigger ginormous landfill where the giant wad ends up? F’ing advertising scum……
Besides that….it’s about as guerilla as Chea sitting in a McDonalds drive through….
Jul 22nd, 2009
paintbot
so… is the ice lolly real or what? cos theres a dude licking it. i wouldnt want to lick it because everybody else would have. :S eww – stranger gob.
Jul 22nd, 2009
shim
isnt bounty now called plenty?
Jul 22nd, 2009
dannybayridge
I work where they had the giant coffee cup. It was actually kind of annoying since they put it in a really high traffic area.
Jul 22nd, 2009
steve
consumer graffiti
Jul 23rd, 2009
Trenchancy
I wonder if they’d make another giant popsicle for me. :P
Lol @ Jack Handy and Paintbot.
Jul 23rd, 2009
aditia
wuw, how many people lick that ice ??
Jul 24th, 2009
alex h
The concept is a bit obvious
Jul 25th, 2009
Hong-Ik Univ
Wow~~
Jul 27th, 2009
carter
It’s great.
Oct 21st, 2009
doodaly do
cool
Oct 30th, 2009
ewiz
bounty is called plenty in england and i think the rest of europe
Dec 29th, 2009
Nellie
I think all is just great, but i work for a beauty salon
and we use bounty paper towels. Why don’t you have designs of hair do’s or finger nails?
Jul 8th, 2010