Clever advertising campaign for Panamericana School of Art and Design encourages people everywhere to test their creativity.
The objective is to draw as many things as possible that originate from X’s or O’s. How far does your creativity go?
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Also check out: Talk to Your Kids About Art
Richi
I love this idea.
May 6th, 2009
kate
oooo very exciting
May 6th, 2009
Fred
Glad I’m not the only one who saw the circles and thought “boobs”.
Wish the restaurants I frequented had place mats like that!
May 7th, 2009
loki
wow!
It’s simple but powerful!
May 7th, 2009
♥ witch
I wish I can get a paper like that on some restaurants here too. And the shirts. I love the idea. Brings out the creativity in you! :)
May 7th, 2009
bbsporty
What a great article. Great for doodling.
May 7th, 2009
RESAIKI.....
hats off to people’s creativity!!!!!!!!!!!!!
whew!!!!!!!! they cud thk so much out of the box!!!!!!!
May 7th, 2009
James Titus
Very good article, thih page School of Art and Design Cr was interesting.
May 7th, 2009
Greg
I am very jealous that I didn’t think of this. Simply Brilliant.
May 7th, 2009
Me
So cool!
May 7th, 2009
yogashi
nice
May 7th, 2009
ezKiel
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
o o o o o o o o o o o o o
May 7th, 2009
Beezy
this is a fantastic idea!
they should have this everywhere…
esp in venice beach, ca and lower east side nyc
May 7th, 2009
OI Web Designer
i think, ART is mysterius…
May 7th, 2009
aaron
i expected to see more swastikas
May 7th, 2009
philipturpin
What a brilliant yet simple idea.
They should sell plain apparel over the web and get it going viral.
May 7th, 2009
sunrainet
if I do, a piece of paper may not be able to complete painting，Next to my students’ homework, use it！
May 8th, 2009
Chris
This is extremely elegant in its simplicity. I love it.
I wonder if anyone knows of any similar tests for other forms of creativity as well (this one really focuses on visual creativity only)? If you do, please post below or tweet me @chriscfox.
May 8th, 2009
Tony
You guys should’ve included some printable X and O sheets here for us fans to print out and muck around with.
=)
May 8th, 2009
Kelli
Interesting…I am a graduate of the School of Visual Arts in Manhattan, and this is a very similar concept to many of the assignments in our required Media Communications course. Richard Wilde has actually published books of the results titled Visual Literacy.
May 8th, 2009
Ardi
This is amaaaziiing :D
Printer, black artament and paper zize A4. :D (for the beginners (H)) :D
May 8th, 2009
John
C’mon, Tony. Use your imagination. I bet you can figure out how to print a page of X and O.
May 8th, 2009
Hima
i love the idea :D
May 8th, 2009
Baldur
stupid idea Oo
May 8th, 2009
charly
HA! I like how people thought to draw boobs for both X’s and O’s… awesome.
May 8th, 2009
serg
This is fricking awesome!
May 8th, 2009
Ash
I had to do this as a test in 2nd grade, to get into a special program at school. Only like 10 students from our grade got excepted into the program for their creativity. I was one of them :]
May 8th, 2009
Ash
Another idea is to use two parallel lines, btw
May 8th, 2009
maryam
very nice ,i use this idea to my girl for learn painting
May 9th, 2009
Larsson
i really hope that there are some available sheets like this to print!!!
May 9th, 2009
frank
I’m surprised I didn’t see one swastika
May 9th, 2009
Lana
This is absolutely fascinating!! :D
May 9th, 2009
banane_verte
0_0 !! XD
May 10th, 2009
crotchfist!
i’d love to get some fliers or posterboards like this.
nobody in my city is creative enough to make something like this happen,
nor know what to do with it, so i’d like to show a creative
side for the city.
very excellent idea.
May 10th, 2009
Daniela
Grate!
May 10th, 2009
Carlos EJT Vázquez
It’s my Desktop Publishing School!
May 10th, 2009
anon
yay boobs
May 10th, 2009
louisville
i wish i had thought of this.
May 10th, 2009
pixeldope
great thats nice…
May 11th, 2009
Nadia Figueoa
LOVED it. LOL
May 11th, 2009
aki
haaaaahaaa great… looks like my everyday scratchbook called collegeblock ^^
May 11th, 2009
Alec
It’ll be great until some people who think they’re funny start drawing swastikas. Then it’ll just turn into another eyesore for everyone who passes by.
May 11th, 2009
Gusto
XO the idea
May 11th, 2009
moneybrown
Damn this is so cool. i enjoy this kind of new neat and creative stuff!! very very cool
May 12th, 2009
Jason
banane_verte, I see what you did there!
;)
But seriously, it’s so simply awesome!
May 12th, 2009
Jason
Alright guys!
I made some PDFs
The Xs
http://www.syncedlife.com/files/pdf/Xs.pdf
The Os
http://www.syncedlife.com/files/pdf/Os.pdf
May 12th, 2009
Oleg
:) lol Very nice idea for check our creative mind.
May 12th, 2009
AkaTako
Great! Really tests the artistic skills and the limits of creativity with the same thing over and over again.
May 12th, 2009
LuLu
Wow! I love engaging advertisement. So creative.
May 12th, 2009
Khoa Phan
Another thing to pour my creativity on. I love it minimalistic and elegant, also can’t get boring!
May 12th, 2009
KIMAS
love the idea , simple and creative. Cool job
May 12th, 2009
Lizzy
This reminds me of a game my friend and I used to play when we were younger. One of us would draw a simple abstract form and the other would have to turn it into a drawing of something.
May 13th, 2009
Mali Dharam
Amazing, coool & very creative ideas.
May 13th, 2009
Fernanda
That´s real creativity! Make an awesome work from a damn simple idea.
May 13th, 2009
Felix
Very cool. Tim Brown from IDEO did something to this effect during a creativity talk awhile back. He involved the entire audience in a range of creativity exercises, and it was great!
May 13th, 2009
sir jorge
that is so rad, i wish i could come up with cool ideas like that
May 13th, 2009
misaki
Very cool idea.
May 14th, 2009
mike
ill probably end up doing this at work, see how creative the people i work with really are… would be an interesting concept to see what people do in the middle of the street in a Banksy style
May 14th, 2009
at
it’s really not that good of an idea.
May 14th, 2009
sh
simply awesome!!!
May 16th, 2009
eM
wow… this is simply superb…. i like it… :)
May 16th, 2009
dasfdg
haha ive done this before for my visual arts class but it was many different shapes and lines instead of just circles and x’s…its actually really difficult
May 16th, 2009
Tobias
This is an extremely old concept.
At least 20 years old. In fact, when I was in first grade, about 20 years ago, when I took the tests to see if I should be put in advanced classes, this circle and X thing was part of it.
I think I remember the woman giving the test telling my mother & I about who had devised this part of it,.. Probably someone saw something like that part of the test I took at one point, forgot they saw it, then later thought they thought of it first,… That happens a lot with humans.
Some bigger versions were made at that same school and put on the walls of the hallway.
It is, I guess, pretty neat however.
May 16th, 2009
Robert
great way to spark creativity or at least pass time ;)
May 17th, 2009
andre felipe de medeiros
I went to that school!
May 18th, 2009
gmancito
very very good!!
May 18th, 2009
lupa
i live here and i can say that most things like the wall pictures do not exist they are photoshoped.
May 19th, 2009
Paulo Caldas
photoshoped?
—> http://www.youtube.com/watch?v=BAIpgk2t3LU <——
Sorry.
May 21st, 2009
sir jorge
wow, i’m not very talented cause I don’t know what to do with so many dots
May 22nd, 2009
Sarah
Love this idea. Will be sure to see how i do. =D
May 25th, 2009
Deborah
Very Creative! It is so interesting to see all the ideas that you can come up with “x” and “o”. I am going to try it with my students and see what they come up with.
May 29th, 2009
whoisnot
Ask for a good eraser and delete all the crosses and circles? Would that be zenlike creativity? :)
Jun 3rd, 2009
Gaurav M
so amazing!!
Jun 6th, 2009
erwin15155
briliant…
Jun 10th, 2009
Xiara
Its art.
Jun 13th, 2009
PsyArt
I like (;
Jun 14th, 2009
Pam at BeCheap.ca
Wow that’s neat. Obviously some very creative people got to test it out! Great pics!
Jun 14th, 2009
adolf
WHAT?!?!?
all those crosses and not one goddam swastika?
note to self – must try harder.
Jun 15th, 2009
tigerali
I tought O O means boobs X X means nothing, well I’m wrong then these sign does means something. Guess what I drawn O O and X X the next things happen to me,…
Jun 16th, 2009
azali
If you have nothing else to be creative about, this activity is fun. Just like kids doodling with pencil colors.
However, some may not have the luxury to be luxurious spending the time.
Jun 24th, 2009
ankit tayal
it is really fantastic & i think creativity has no limits……..
Jun 25th, 2009
jean
This is so cool!
Jul 27th, 2009
RobbieLee
This is fantastic! I’m know my readers will love it, so I’m going to do a blog post on you! Thanks!
Aug 10th, 2009
omar abusaad
nice idea
Aug 30th, 2009
kixvix
cool! simple idea but you get the point right away. cheers!
Aug 30th, 2009
bhavin
simply awesome, I shall discuss this with my friends..
Sep 6th, 2009
sanju ayyar
kick-ass stuff. bloody kick-ass.
Sep 9th, 2009
Ridhuan
It gave me great joy to watch how simple and creative the advertising is. Public participation add more fun and effectiveness of the advertising.
Sep 12th, 2009
Luna
This is such a neat idea! Im an artist too. I wonder if this can help me with new ideas. :)
Oct 10th, 2009
The Cute
I think that it would be better if there were alternating shapes instead solid lines of one shape. For instance: (Circle) (Triangle) (X) (Square) (Star), etc. But if you were to do just the circle, triangle, x, square that would be a pretty cool ad campaign for Playstation. :)
Oct 17th, 2009
axel
hope you i can get a copy of that!!!!!
nice idea…….that’s what creativity mean
Oct 20th, 2009
Nicho Creativo
Awesome, nice job to discover our mind, now, I can practice and comment about the exercise with my friends. Congratulations, excellent idea.
Nov 6th, 2009
Maryam Ansari
WoooooooooW
unbeleiveable, This is fantastic!
so so beutiful idea.
that’s what creativity mean
Feb 4th, 2010
paola
Great!, simple and a cool exercise to show your creativity :)
Feb 25th, 2010
jyoti
nice………………….. :) :0)…
May 2nd, 2010
Roony911
Sorry for bringing this up but I’m surprised there’s no swastika for the X’s yet. :P
May 3rd, 2010
Cory
Very cool idea – took it for a spin and added a twist :)
May 4th, 2010
ankit
really very very coollllll
i like it very much
May 25th, 2010
rahel.s. borde
really creative.. wow!
Jun 10th, 2010
chelsea
for the big t shirt i would draw XD
Mar 28th, 2011
mollyky
I’m doing my thesis on creativity and had planned to administer the TTCT to my class. This activity could definitely be a follow on. I’d love to see it on the wall of my school!!
May 6th, 2011
Meenu
Brilliant idea!
I have tried something similar.
Having linear rows of dots or even random unevenly spaced dots, then trying to develop a shape by joining the dots. Probably u could use that as well
Jun 3rd, 2011
JOY DAS
I wana say just damn great!
the peopels who did made this stuffs,i think those peoples are very very damn great creative peopels,this is what the creative peopels should be like….
really man awsmmmmmmmmmmmmmmm…..xxxxxxxxxx-me just loving this stuffs..great,great…\m/rocks man..
Sep 10th, 2011
MELIKA
THIS IS AMAXING
Oct 7th, 2011
Jeffrey S
This is a variation on a Torrance Creativity Test, though taken into interesting public formats, like napkins, walls, t-shirts. There is no evaluation, you go for it, so essentially it is not a test, though it allows the public to “take” the test without being marked. The results, in Torrance terms, are pretty average, but given that we are challenging ordinary people to try, average is fine.
Nov 20th, 2011
Nconseevable
take it one step further, after creating each picture create a storyline that connects each picture to the next until you have a completely new and creative story.
Jan 17th, 2012
Nconseevable
also drawing a squiggly line, free form shape… then stop, take a step back, turn the page every which way until you see a picture in the form, once you see the picture hold it firmly in your mind then follow the lines you visualize on the page… everyone can trace.
Jan 17th, 2012
dak
how can i join the panamerican school of art and design?
Mar 5th, 2012
moeljadi pranata
I love this. I tested the students with this tool. They worked on three different categories of images. My students could generate 45-50 images differ within 15 minutes. So they produce 3 x 45 different images. Creativity was fantastic!
Jul 14th, 2013
jeri
Loved this I used this with young children I mentor, and they enjoyed it tremendously.
Oct 2nd, 2014
Kira
What does the black box say?
Nov 10th, 2015