Larger-than-life Gillette Fusion Power razors were attached to the backs of Zamboni (ice resurfacer) machines, making it seem as though the razors were giving the ice a smoother “shave”.
Advertising Agency: BBDO New York, Proximity Canada
Schick Quattro Ice Resurfacer
It is worth mentioning that JWT Sydney ad agency created similar campaign for Schick Quattro when they fitted a Zamboni machine at Sydney’s largest ice arena with a giant razor.
Also check out: 15 Examples of Creative Advertising
Sophocles
Genius!
Apr 22nd, 2009
Beezy
ha! very clever!
Let’s Go Rangers! ;)
Apr 22nd, 2009
Sam Lamp
Hehehehe
Thats funny!
Apr 23rd, 2009
Coupon Trunk
So, will every razor company eventually sponsor a Zamboni? I look forward to seeing a Norelco electric shaver Zamboni.
Apr 24th, 2009
Reilly
These are great
Dec 1st, 2009