Japanese industrial designer Naoto Fukasawa has created a series of creative fruit juice packages that have the look and feel of the fruit they contain.
“I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”
Alongside banana, strawberry and kiwi fruit “juice skins” Naoto Fukasawa also offers a wild card “silken tofu skin” for a carton of soya milk.
Also check out: 15 Examples of Creative Packaging
hooohooo
seriously funny and awesome
Mar 29th, 2009
wtyang24
amazingly fun!
Mar 29th, 2009
Phuong Hoa Le
so great!
Mar 29th, 2009
chuu
CUTE! hahaha .. yes and funny
Mar 30th, 2009
Jovana
wonderful
Mar 30th, 2009
Sklep Zoologiczny
That’s trivial but… really awesome idea!
Mar 30th, 2009
mat
clever
Mar 30th, 2009
gary
Loving it. So does that mean you could now slip on banana packaging..?
Mar 30th, 2009
maaike
it gives me a big smile! amazing! Fantastic! :)
Mar 30th, 2009
Laurie
very cool!
Mar 30th, 2009
ArgosyCasinoLawrenceBurg
Great, very creative.
Mar 30th, 2009
selvi
wow! is this real?? it’s so cute and smart!
Mar 30th, 2009
richiee
nice!
Mar 30th, 2009
Jaqi Mugo
Is this a serious packaging idea by a company? They have my vote and my money on this one, very attractive!!!
Mar 31st, 2009
victoria
I want to see apple!
Mar 31st, 2009
Generic Reply
Uhm, Yeah, neat, but i dont know if it is “amazing” or even “funny” It seems like common sense, bland. But good work. A very good use of this planets declining resources…..
Mar 31st, 2009
Divs
creative mind indeed…i believe good marketing strategy :)
Mar 31st, 2009
dgorm
Has nobody realized that banana and kiwi juice, while lending to nice packaging, is actually disgusting. Marketing only works if the product is good. Blech!
Mar 31st, 2009
matt dearlove
The coolest one was the banana juice container… wait, what am I saying… banana juice? lol wtf
Mar 31st, 2009
AdnElric
I want to drink it, THEN eat it! :) gotta love jap dudes
Mar 31st, 2009
jonboy
Inspirational idea, hope it never makes it into production. More expensive packaging to go into landfill sites.
Mar 31st, 2009
Anon
dgorm,Your kidding right? Kiwi juice is GODLY
Mar 31st, 2009
Kiyomi
Cool, but what is the material? It would be better if he incorporated the actual fruit for packaging purposes i.e. fruit fiber, strawberry seeds, coconut fibers…if it;s made from plastic, I would throw it back…the real genius would be if he made it eco-friendly.
Mar 31st, 2009
rcorrino
What, no pineapple? coconut?
Does he only do juice or are dairy products included as well? I’d like to see breast milk.
Mar 31st, 2009
Estan
it gives me a big smile! amazing! Fantastic! :)!
Apr 1st, 2009
angelshair
That’s so cool!!!!
Apr 1st, 2009
t0talcrap@hotmail.com
I concur with Generic Reply.
Amazingly funny – You must be looking at a different page :/
…and yes..a waste of resources, same as people who drink bottled water when tap water is as clean as the water you buy in printed plastic bottles – such a waste.
Apr 1st, 2009
lagalette
perfect
Apr 1st, 2009
sami
Simply perfect! Appetizing! Smart.
Apr 1st, 2009
Allie
Heh, that’s innovative.
Apr 1st, 2009
lolatcomments
t0talcrap@hotmail.com, what an ignorant statement. Not all tap water is the same, the tap water in Dallas is disgusting, but my place in Austin it is great.
Yes, the water comes from the same source, but they run it through a cleaning process before bottling it, they aren’t just hooking to bottle up to a tap…
And yeah.. gee what a waste, art is so stupid, everything should look the same.
leave the internet with your ignorant hate.
Apr 1st, 2009
Morg
Great to see innovative packaging. Most American and much European packaging is pretty bad. A box of cereal cost 3.50 to 5 dollars. You need a knife to carefully slice it open, unless you rip it apart. Then the inner wax bag is heat sealed, must be cut to open and is not resealable. A bag of Ramen noodles tears uniformly across the top and the inner foil opens easily as well.
Chinese clam packs require small explosive charges and are responsible for numerous emergency room visits.
I think America can do better.
Apr 1st, 2009
Maddie
Haha, thats so awesome!
Apr 2nd, 2009
Jess L
Wow – such a genius concept and incredible execution. A perfect example of thoughtful design with no over-design.
Apr 2nd, 2009
Cpt Neo
Wow! Those would sooooooo great all piled-up in a land fill.
Apr 2nd, 2009
milker
I want my ‘cow juice’ carton to look like a real cows utter.
Apr 2nd, 2009
pat taylor
These are what cool means! P@
Apr 3rd, 2009
kuri
I’m a bit confused.
It sounds like this is breaking news but weren’t these designed for Kenya Hara’s HAPTIC exhibition a couple years ago?
Apr 3rd, 2009
Put It On A Tshirt
They are very cool – I am very impressed
Apr 4th, 2009
salem
it gives me a big smile! amazing! Fantastic!
Apr 4th, 2009
Allen
Very very interesting…… Cool…
Apr 5th, 2009
Zozo
Amazing, i like to see something like this in all day use
Apr 5th, 2009
L
Lovely realistic texture for fruit juice packaging. Nice!
Apr 6th, 2009
Craig
This looks expensive. We should be making packaging that doesn’t “cost the earth”.
Apr 6th, 2009
ainkdast
Nice and funny packaging……….
Apr 7th, 2009
parisa
so creative
Apr 7th, 2009
Fraser
Banana juice?
Apr 7th, 2009
publius
“design” like this makes me want to shoot hello kitty characters…
Apr 8th, 2009
ijof9
I wonder how would blueberry or grape juice packs would look like. :)
Apr 9th, 2009
woo
love it! wear can I get it?
Apr 10th, 2009
Ulli
The idea is ok in the context of Art, but I think it is definitely unacceptable to waste paper or whatever material is, to give texture or look-and-feel to a juice box which will go to trash in no time after being purchased -thanks to its packaging? Design and industrial design are not the same thing.
Apr 12th, 2009
Gonzalo LLorens
I love the packaging of strawberry … it seems you go to eat a strawberry
Apr 14th, 2009
Dan Roback
These are great! I would buy them if I saw them in a store. You people that live by a landfill should just move if you do not like it there. Maybe this will add some color to the garbage while it is decaying. Paper grows on trees and is a crop, decaying products help the soil become fertile.
Apr 18th, 2009
Ben
Great to see some debate and criticism about packaging with regards to our environment. The more eco-friendly the packaging the better, love the idea about trying to use fruit fibre to package itself…
Apr 20th, 2009
Jen S.
wow! how creative that is. i wish we had kiwi and strawberry juice here like how apple and orange juice is mass produced and everywhere.
Apr 21st, 2009
Roland Higginbotham
Makes me want some !
Apr 26th, 2009
Al Woods
Tropicana take note!!
AWESOME!!
May 5th, 2009
Justin Abbasi
I’d so buy this. Cantaloupe would be an awesome addition too.
May 8th, 2009
Paolo
I think it is a great idea! Regarding all those who suggest using fruit fibers: have you thought how totally environment UNFRIENDLY that is? How do you get the fibers without wasting the fruit? How intensive would the plantation be? Is that environmentally friendly, after all? Hmmm…
I can agree about a biodegradable pack, but has nothing to do with putting fruit fibers in it!!!
May 8th, 2009
gern
Wow. Neat, but just more useless packaging.
May 14th, 2009
Tukang Nggame
with that package, fruit juice have more taste :-)
May 15th, 2009
Sanna
where can i buy this ?
May 20th, 2009
Sianny
Hi,
I need to get quotation for this packaging. I am looking for supplier who can help me with this packaging. Please email me to let me know your location.
Thanks
May 21st, 2009
niskk
Please get me quotation for paper based water packaging 500mls, 600mls, 1000mls for 1000 packets of each per day, thanks
Jun 17th, 2009
simon
Some people just LOVE to moan don’t they?
Jul 23rd, 2009
Rep
oh man did he actually say “seriously fun” or am I in some kind of horrible nightmare
Jul 23rd, 2009
keta william
i am intrested in your fruit juice, i want to place an order
Oct 19th, 2009
Drew Kirsten
How would looks like his package for mineral water I wonder?
Oct 23rd, 2009
bayilik
They are good commercial idea and designs.And they are looking fresh
Oct 27th, 2009
gary baldon
where can i puchase your banana juice
Oct 31st, 2009
amora
genious!! realy realy genious!
I am a design student. I love to try new things and these would be one of theme.
keep working, design needs people like you! :)
Nov 7th, 2009
Cheryl
The 1st thing that popped into my mind: OMG! THAT IS SERIOUSLY CUTE, COLLECTABLE STUFF!
The 2nd: It must cost a bomb.
The 3rd: Is it bio-degradable?
The 4th: If it’s not, it should be made into a capped bottle form, not a juice box. you cant reuse a juice box but you sure can reuse a bottle with water or whatever. It’ll be extremely cool if we could reuse it then bring it to school/work.
The last: I SO TOTALLY WANT IT!
Nov 9th, 2009
anna
If Fukasawa really did this, I am deeply disapointed
Nov 12th, 2009
Narender Kamboj
It is nice and if you can give the complete shape of banana then the handling of the packet can be covered in the same rest good job.
Keep it up.
Warm Regards
Narender
Dec 9th, 2009
noname watcher
i want to see Pineapple juice ^^
Mar 6th, 2010
Kiwiman
Kiwi kicks bum!
Mar 12th, 2010
ayodeji ogundare
am consulting for a client need you to design a special package for their fruit juice please treat urgent we want you to be our techincal partners.
Mar 15th, 2010
farid
Very very interesting…… Cool amsizing
Mar 23rd, 2010
Rosemarie Macklin
Please, Please, Please can you give me a live contact for these packages. I would love to know how I can purchase them.
Jun 27th, 2010
Gad
Can i have this guys contact to place an order
Aug 21st, 2010
evan
very creative~ and cute tooo~ X3
Aug 29th, 2010
kathery
nice! good idea-
Sep 10th, 2010
^_^
Want
Sep 25th, 2010
rhys
this is amazing
Nov 1st, 2010
farhana
woohooo make one for durian juice!
Nov 25th, 2010
Angelique
How does one go about purchasing these containers for packaging?
Dec 11th, 2010
Anonymous
WTF is banana juice?
Jan 17th, 2011
Shannon
Who drinks banana juice?
Mar 4th, 2011
soo
that materials are made?
Mar 19th, 2011
Valuchi
How about you eat the real fruit !!!! Really people? You want to create more waist? ????
Jul 4th, 2011
Lucia
Nice，the banana one is nice, but if the Kiwiand strawberry the same as it is,it will be little scaring.
Oct 19th, 2011
Royal Crown Group
Please send us folders of the packing that you have.
please send them by email
Oct 23rd, 2011
Halima
I don’t care what negetive things are said, i think they are beautiful and unique.
would love to purchase some. Please contact me.
thanks
Apr 19th, 2012
Sweety
The idea seems to be good…. but these days innovations in packaging world of juices have gone way ahead that this type of idea would click only if the material used is ecofriendly :)
Jun 10th, 2013