Creative uses of billboards in advertising campaigns by various companies.
Alien Billboard
A creepy billboard in Ann Arbor, MI.
Formula Toothcare Billboard
Formula Toothcare “builds strong teeth.”
Heineken Billboard
This outdoor campaign from Heineken is an example of how an innovative idea can have a huge impact in a traditional approach.
Coops Paint Billboard
Paint drips off three custom banners spread across the north side of the Atlas Building in downtown Columbus Ohio.
Miele Vacuum Cleaner Billboard
Nice concept billboard from Miami Ad School.
Adidas Billboard
IKEA Billboard
Decorate for the holidays.
Zhangbei Fitness Billboard
Jumbo Muffins Billboard
This muffin crushing billboard won an “OBIE” award from the Advertising Educational Foundation (AEF).
Mini Billboard
BMW Billboard
“From up here, I can see BMW of Bridgeport”
Nestle Billboard
Creative billboard advertisement from Nestle.
Alpen Gold Billboard
Kill Bill Billboard
Clever billboard promoting Kill Bill movie.
Tide Billboards
To demonstrate the long-lasting whiteness of Tide detergent, billboards covered in cotton with self cleaning effect were placed on a really busy road. After a few weeks, they became more and more polluted and clean clothes were revealed.
Floralp Butter Billboard
Slingshot Billboard
“The Back Seat’s No Safer. Belt Up”
Mars Billboard
Nike Billboard
Creative “transparent” billboard by Nike.
Mercedes Billboard
Nitco Billboard
Wood finish tiles.
Fitness Billboard
Time for Silberman’s Fitness Center.
House Billboard
An inhabitable billboard concept by Front Architects.
The Economist Billboard
A bulb goes off on this billboard, triggered by a motion sensor.
BMW Billboard in Germany
Creative metal billboard promoting BMW cars.
Sony PSP Billboards
Clever billboards for Sony PSP gaming console.
Whiskey Billboard
Maker’s Mark Hand-crafted Kentucky Bourbon Whiskey.
Wanted Billboard
Billboard promoting movie Wanted in Russia.
Bubble Gum Billboard
BIC Razor Billboard
The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass.
Penline Tape Billboard
Very strong tape by Penline, Malaysia.
Eskom Electricity Billboard
BMW Billboard in Russia
One of the biggest ads in Russia, located in the center of Moscow, it has a number of full sized cars sticked on to it.
Woodland Shoes Billboard
Creative billboard that is hard to miss.
PSP Billboard
Giant Sony PSP Billboard in SoHo.
Formula 1 Billboard
Creative advertisement by Petrol Ofisi, one of Turkey’s biggest fuel companies, who is the main sponsor of the Turkish F1 Grand Prix.
Cingular Billboard
“Hate Dropped Calls?”
Also check out: 15 Examples of Creative Advertising
Carly
The billboard that you can live in is really nice…it is so unexpected, but makes good sense at the same time.
Jan 5th, 2009
julesandrebrown
WOW!!!
Jan 6th, 2009
Daniel Ted
Engaging. This is how advertising should be.
Jan 6th, 2009
Vincent Lejeune
Nice ! Some of them are amazing & well done !
Jan 6th, 2009
Catalin
Although it seems that sticking a car on a bilboard is the latest fad, it’s already been done one too many times.
Jan 6th, 2009
gary
Some very creative thinking here, great inspiration.
Meanwhile, us back in the real world with big ideas and small budgets…
Jan 6th, 2009
Daniel
How many times do you have to post these???
At least for next time, only post the new ones.
Jan 6th, 2009
CROWLEY
very very gooooood!!!!!!!
Jan 6th, 2009
Shust One
Great advertising, but the Sony PSP ones are only mockups. They aren’t even casting shadows.
Jan 6th, 2009
Todd
For some reason I don’t the mind the corporate propaganda as much when the ads are very creative and nicely done.
Jan 6th, 2009
jb
you all seemed to miss the point that Coop’s Paint is not a company, and the ad is for Nationwide Insurance…
Jan 6th, 2009
Beezy
awesome! thanks for sharing
Jan 6th, 2009
Takashi Kusuma
wow that’s awesome
Jan 6th, 2009
stu
whaaat, I’m surprised you guys don’t have this one in the article – it’s at the CityTV building in downtown Toronto.
http://www.flickr.com/photos/swisscan/440349621/
Jan 6th, 2009
Alec
How I wish I had that imagination, truely mind blowing.Made my day, thanks.
Jan 6th, 2009
Price Poorman
Ads like these are why sh!t is so expensive.
Jan 6th, 2009
Jeffrey Mosetic
Price you have a point but it puts bread and butter on more tan just a few peoples plate at night. However,I love the move from boring corporate towards creativity in our media driving society’s. It truly is brilliant.
Jan 6th, 2009
Scott
you want to capture people’s interest, make your ads interesting. instead of complaining that people aren’t viewing your ads, make ads they would want to view!
Jan 6th, 2009
Darren
You’re missing this great one, whose anti-theft message was revealed as people stole stuff off of it:
http://experiencethemessage.typepad.com/blog/2005/08/steal_this_bill.html
Jan 7th, 2009
Jackie
The “transparent” billboard by Nike, reminds me of the Roadrunner cartoons.
The Coyote thought he’d trick the Roadrunner by painting a fake road going somewhere, then the Roadrunner runs through it. The Coyote tries to follow, and “SMACK!” right into the wall.
It’d be funny seeing that happen with a runner and this billboard.
Jan 7th, 2009
Ariel
These are great! Thanks for collecting and posting these. :)
Jan 7th, 2009
Malte
the Floralp Butter Billboard was at the main station in zurich
Jan 7th, 2009
Kyle
I can’t believe these advertisers don’t have problems with the sign police! We have a sign ordinance gestapo where I live.
Jan 7th, 2009
Kristy
Great collection!
One of the recent campaigns in my area that I loved was the Shark Campaign for the Boston Museum of Science…
http://twoifbysee.blogspot.com/2008/07/shark-sighting-on-charles.html
Jan 7th, 2009
Always Changing Clothing
The paint one is awesome, it’s amazing what you can do with a little creativity, and maybe some skrill.
Jan 7th, 2009
asiulana
These are great =)
Really really good =P
Jan 7th, 2009
Ali Ghanaati
These are really funny & interesting ;)
Jan 8th, 2009
Skracanie linków
The billboards are so innovative and cunning that I just can’t belive it… Where are your brains Polish marketers?
Jan 8th, 2009
sue
those were pretty neat,and also cool
Jan 8th, 2009
Kurt
Price
The purpose of advertising is to LOWER the cost of selling. Effective outdoor (or any) ads reach more people than paying the salaries of enough sales people to physically get the word out to the public, which could only be paid for by raising the price of the product or service even higher.
Jan 8th, 2009
Tom Human
“The purpose of advertising is to LOWER the cost of selling.”
Nonsense. The purpose of advertising is to sell product.
The cost of advertising is part of the cost of selling. You might well argue that advertising is a more effect way to sell your product, but it still increases the total cost of the product, and thus increases its price.
The original poster is correct in saying that the consumer does pay for the advertising in the end.
Jan 9th, 2009
Kurt
Everything involved in the manufacture, packaging and distribution adds to the base cost of the product or service.
There’s alot of ways to sell product, word of mouth, door-to-door, live demos, etc.
An effective (and it must be effective, not just cute or creative) advertising message is a more economic way to reach the highest number of people for awareness. Therefore LOWERING the cost of selling…
Jan 9th, 2009
Chris Cavallucci
This is a great collection!
It would be really cool if we could:
* geotag these photos in a Flickr set
* identify the creative people did the work
Jan 9th, 2009
kannan
This is realy good advertisements which has got more powerful and creative…… i would like to say thanks in the future i could try to do some like which i saw
thanks budy….
Jan 13th, 2009
nelson
If cell phones distract drivers and cause accidents, what are the odds that drivers will be similarly dis-tracted reading and/or understanding these billboards?
Jan 13th, 2009
Andrew.T
Hey has anyone seen this one>>
http://www.youtube.com/watch?v=gAGG2JZWBts&feature=related
its of two guys playing soccer on a vertical billboard for adidas.
Jan 24th, 2009
Dave deBruyn
Fantastic, imaginative & unique. Love the concepts! My favorite has to be the miele one. Nice to see some work that pushes the boundaries a bit.
Feb 5th, 2009
Jack
Well it seems that good advertising has an audience, to bad most clients don’t understand that. No you don’t always have to have a big budget to pull off a great idea.
Feb 5th, 2009
Errol Miller
I hate to be the wet blanket, but do you suppose these very creative billboards are more or less distracting than cell phones? I assume most are placed next to busy roads.
Feb 6th, 2009
sebastiangavel
cool
Apr 10th, 2009
Hank-Dachbeschichtung
Really cool Ads! Thanks for sharing!
Apr 11th, 2009
asif
its amazing advertise really i impressed
Apr 15th, 2009
mafe
I love all of these, especially the Economist one. I love the simplicity of it and how well it carries the message across.
One thing though, the Coops paint one is fake and is actually part of an ad for Nationwide insurance…you can see the billboard on the right. They created the Coops Paint billboard just to carry out their message, that you never know when something like paint falling on your car is going to happen, so get Nationwide insurance.
http://adsoftheworld.com/media/ambient/nationwide_insurance_spilt_paint
Apr 21st, 2009
amanhem
i love all of them, and i saw one off them in Turkey-istanbul Formula 1 billboard
May 12th, 2009
lawrence adubofour
i’m really impress with most of the billboards. they really communicate as a well designed billboard should be. I will be glad if advertiser in my country start making creative billboards like this.
May 12th, 2009
jayant
gr8, innovative
May 27th, 2009
Michael
this good but don’t you consider the cost of production
May 27th, 2009
esseltyNate
Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty intelligent stuff to say.
I’ll be watching you . :)
Jun 4th, 2009
GAURAV
MIND BLOWING
Jun 19th, 2009
Whitney Pannell
OMG! I Love this site. How incredibly smart are these creative directors!
Jul 4th, 2009
Ameet Lakhiani
These ads are absolutely fabulous. Great minds at work! Very commendable, how do they come up with this kind of stuff?
Excellent
Jul 15th, 2009
danvertising
Hey I just had to post this link onto my blog as well. The whole industry is trending towards digital, but out-of-home can be so much fun!
Jul 21st, 2009
kokochon
buenisimo!!!!!!
Aug 6th, 2009
Владимир Малкин
За статью премного благодарен, все по делу, достаточно много кто это использует
Aug 23rd, 2009
Designer Guy
very good collection. keep them coming!
Sep 10th, 2009
dalia kamel
creative work
Sep 14th, 2009
Jeremy
Really creative… this is the way to be…
Oct 5th, 2009
Banner Guy
Amazing work. Im a graphic designer and I know how hard is to find some ideas. Cool gallery website
Oct 16th, 2009
William Anthony
Very inspiring and creative… and surely the audience will get notice to all that kind avertising… two thumbs up for the creative director
Oct 27th, 2009
Mark Jakosalem
it’s great and awesome for advertising ideas!
Nov 1st, 2009
Mark Jakosalem
it’s awesome
Nov 1st, 2009
Luke
amazing!!!
Nov 3rd, 2009
Sam
I feel like a sicko for saying so, but I like the Kill Bill one the best. lol
Nov 17th, 2009
tommy wilson
wow.
Nov 19th, 2009
Stuart Flynn
I’ll be sure to pass on to my creative network
Nov 20th, 2009
sadiya
Amazing gr8 wrk…..!!!
Nov 22nd, 2009
rohit dhimole
its amazing advertise really i impressed
Dec 11th, 2009
sitare
great ones
Dec 15th, 2009
crazy
they are all very funny nd crazy……..lol
Dec 17th, 2009
Caraidorrerma
A bird in the hand is worth two in the bush.
Dec 21st, 2009
Gerard Prastudya
Very creative. It true what people saying, creativity has no limits. It only touch the sky, but except for this advertisement budget it the limit.
Dec 24th, 2009
TAB
very good！creative thoughts！good JOB！continue！
Dec 27th, 2009
diwhflq
touch the sky, but except for this advertisement budget it the limit.
Jan 4th, 2010
love wind
it’s funny!
Jan 14th, 2010
pumpkin
very creative ideas
i laugh so hard at the 2nd pic hahaha
and the Tide billboards, i find it hilarious but effective at the same time, now i want one :)
Jan 15th, 2010
ngoc_htc
these make me imagine and want to buy one of them
these are really smart and intelligent
Jan 15th, 2010
lucky_lovely
So great! I am really amazed at unique advertisements.I impress so much!
Jan 15th, 2010
tran thu ha tai chinh
oh oh
it is really creative and professional
i like it
Jan 15th, 2010
Trần Thị Thu Hường-AOF
Using Billboards is a popular way in advertising. But to attract people,the designers have to create special Billboards.They can express specific traits of the brand image which companies want to promote.Billboards should be unique and can create a buzz.Looking at all of above Billboards,we can’t deny that people have unlimited creativity.
Jan 16th, 2010
quynhphuong
These advertisements are very attractive. They create many images that are like reality.The advertisement I like most is the ” formula toothcare ” build strong teeth””.It made me feel scared at the first time I saw it
Jan 16th, 2010
seryun9x
so cool and amazing !!!!!!!!!!!!
These ads are really rock ….
Jan 21st, 2010
ngoc anh 47/ 51.01
i don’t have any comment!!they are so cool!!!
i love them very much!!
very creative!!
Jan 21st, 2010
Scirocco
The paint one is awesome, it’s amazing what you can do with a little creativity, and maybe some skrill.
Jan 28th, 2010
collino
They were all pretty sick!
Feb 8th, 2010
Liezl
i was really stunned! awesome!
Feb 20th, 2010
Isaac Jimoh
This is what is called, Creative Advertising, kudos to the creators
Feb 23rd, 2010
Rona
these are actually pretty awesome. great job and thanks for sharing them :)
Apr 15th, 2010
Durgesh
The Economist – billboard is execellent.
Apr 29th, 2010
Calvyn
I like the one Ikea bill board… feel very relexing
May 1st, 2010
Natasha
I loved all of these billboards at the moments im trying to create one for a project and these have givin me some very good tips on how to do it. I loved all of these billboards!
May 22nd, 2010
ifedayo afesojaye
what i saw on this page is incredible,infact i’m short of words
May 28th, 2010
Aurora
These are all very amazing. Well done all you good thinking companies.
Jun 14th, 2010
DawnD
I have seen the Bridgeport BMW billboard many times as it is right next to I-95 in Bridgeport, CT, near where I live. The first time I saw it, I did such a double-take, I nearly ran off the road, so, yes, they can be dangerous as well as creative!
Jun 25th, 2010
Riyadh
Excellent…!!!
Jul 14th, 2010
Larna
i dont think only big budget company can afford these ads.look at the ‘tape’ ad in Malaysia?do u think it costs big money to do that?
its simply creativity..thats all..
:)
Aug 13th, 2010
Tom
Awesome!
Sep 2nd, 2010
Tubi
Wow! how inspiring, after seeing this I’m now sure more than ever that advertising is what i want to do after school.
Oct 12th, 2010
tin myo aung
the best creative billboard advertising
Oct 20th, 2010
valerie
whether you like the billboards or not, what’s striking is that you know immediately what the message is. Obviously with billboards, less is more. you have to make what little time a reader spends on it count. I think you have to trust your creativity and if it is a fit, you are free to be that creative. So, what is the next trend. I would like to see a picture of Obama with a hand extending out of the board with a pen in it. What would that say?
Nov 7th, 2010
Don
Impressive! Very impressive!
Intelligent and Creative Selling.
Dec 11th, 2010
brand guy
Terrific, creative ideas but pretty poor branding on many of them. Without looking back, how many of the actual brands do you remember?
Dec 31st, 2010
Tiffany
I work in outdoor advertising for regional north qld Australia. These billboards are a great example of what can be achieved with a great imagination.
Jan 13th, 2011
Sunil Sharma
This stuff just sticks in the mind. The more I saw, the more I felt curious. Wanna see it again and again. Really their is no bar for creativity. Just have no words to describe it. Just wanna praise whom ever created it. Hands off to you guys….
Feb 12th, 2011
jolinda
supper cool!!!
Feb 21st, 2011
nani
I fell in love with these ads.
Hope I will never see boring ads littering the streets anymore.
Mar 1st, 2011
raghav
superb!
Mar 8th, 2011
prabhu
I love all the above creative
Mar 15th, 2011
Tai
Creativity!!
Apr 15th, 2011
ser
Great!!
Apr 27th, 2011
sana
creative :)
May 4th, 2011
Meena
All the billboards are so creative.. Real nice execution…
Jun 1st, 2011
o Dow
WOW. For the sake of credit for this assignment I am adding this comment but the first three letter word actually sums it up and I really feel that anything else is overkill. According to my assessment of all of the “outdoors” even the weakest of those shown exceed anything I have seen (have seen a few good ones in the U.S. NY & Chi-town but these advertisements are amazing. They sparked interest in said company….a few of them have simple ideas but execution make the BANG! Favorite……ummmmmm “all of em”.
Jun 9th, 2011
jbone
where are the hot girls for billboards?
Jul 14th, 2011
Kazora Brian
how can i patern or get access to do these kinds of
bill boards in my country, Rwanda-Kigali.They are extremly good en helpful for my success in the Adverting
business that am doing in my country,
Aug 12th, 2011
Sanjay
this is called concept based intelligent advertising
Oct 19th, 2011
yishak takele
this is why we need marketing for life
Nov 9th, 2011
Vahid
Infinitely beautiful
Dec 7th, 2011
Daniel Ribeiro
It’s such a pity here, in São Paulo (Brazil) it’s forbidden to have billboards on the streets.
There are a lot of good advertisements and great ideas for it.
These ones are awesome!
I’m sharing around ;)
Feb 9th, 2012
Elizabeth
I have to admit, I laughed pretty hard at the PSP advertisements. Those where the least expected ones I have seen. Now I wonder what they are going to do for the PSP Vita.
Feb 19th, 2012
mehran
some of them are so much busy but generaly adidas adv is better than athers.
Jul 11th, 2012
Michelle
Wow this is some amazing art! My favorite one is the Formula toothcare Billboard,it seems so ALIVE and I absolutely LOVE it!
Feb 5th, 2013